Trenton, NJ, Sept. 28, 2017 (GLOBE NEWSWIRE) -- Spectra by Comcast Spectacor today announced a new multi-year agreement with CURE Auto Insurance in which Mercer County’s 10,000-seat arena will immediately be renamed the CURE Insurance Arena. Terms of the deal were not announced.
The deal includes exterior and interior signage and brand recognition in all advertising for the facility. The arena’s website domain changed today to reflect the arena’s new name (www.cureinsurancearena.com). All signage is expected to be in place by December 31, 2017.
“CURE Auto Insurance is thrilled to form this partnership with Mercer County and become the naming rights sponsor of its arena,” said Eric Poe, Chief Operating Officer, CURE Auto Insurance. “Becoming the title sponsor was an easy decision to make, given the pride we have in the community of Mercer County.”
“CURE’s positive brand association resonates strongly throughout our community and will be helpful in generating excitement around the arena and our events,” said Spectra's Fran Rodowicz, General Manager, CURE Insurance Arena. “We are fortunate to collaborate with CURE and their valuable marketing prowess to help us cross-promote the arena.”
The venue’s new naming rights deal will coincide with exciting new entertainment coming to the arena, which includes platinum-selling country music star Justin Moore on February 23, 2018.
Spectra’s Partnerships division, which specializes in naming rights and sponsorship sales, identified and negotiated the naming rights contract with CURE Auto Insurance. In Trenton, Spectra also provides Venue Management and Food Services & Hospitality to the arena.
Headquartered in Princeton, N.J., Citizens United Reciprocal Exchange, (CURE) is a not-for-profit reciprocal exchange founded in 1990 by New Jersey Insurance Commissioner James J. Sheeran and award- winning insurance expert, Dr. Lena Chang as the answer to the insurance crisis in New Jersey. CURE has made it their mission to provide drivers with auto insurance at a fair rate based primarily on their driving record.
CURE Insurance Arena social media accounts:
Facebook: CUREInsuranceArena Twitter: @CUREarena Instagram: CUREarena
About CURE Insurance Arena
CURE Insurance Arena is a 10,000 seat multipurpose facility located in Trenton, New Jersey. Since opening on October 6, 1999 the arena has hosted chart topping music acts such as Bruce Springsteen, Elton John, and Carrie Underwood as well as incredible sporting events including the 2009 NCAA Women’s Division I Basketball Regionals. CURE Insurance Arena also focuses on family friendly entertainment providing amazing memories with performances of Disney On Ice, Disney Live, and The Harlem Globetrotters.
About Spectra
Spectra by Comcast Spectacor is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at SpectraExperiences.com.
About Comcast Spectacor
Comcast Spectacor is part of Comcast Corporation, a global media and technology company that operates Comcast Cable and NBCUniversal. Comcast Spectacor’s three core businesses are the National Hockey League’s Philadelphia Flyers, the Wells Fargo Center Complex, and Spectra, a hosting and entertainment firm specializing in Venue Management, Food Services & Hospitality, and Partnerships. Learn more at ComcastSpectacor.com.
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