Driving Sales Executive Summit Invites Outsell to Present on 'Marketing Insights and Attribution' at Annual Gathering of Auto Dealer Execs

MINNEAPOLIS, MN--(Marketwired - Oct 19, 2017) - Outsell, which drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle, announced today that its President Bryan Harwood has been invited to speak at the upcoming Driving Sales Executive Summit (DSES) event, taking place at the Bellagio in Las Vegas, October 22-24, 2017. Harwood's session, titled, "Marketing Insights and Attribution -- Are Your Metrics in Alignment?" also features Outsell customer Chip Alvey, Corporate Operations Supervisor at Oxmoor Auto Group, and takes place on October 22 from 4:00-4:40 pm PT. 

Attendees will:

• Gain a better understanding of marketing attribution models and how to apply them to their dealership's marketing strategies
• Receive a checklist of items to discuss at their next marketing meeting that address what their team can do now to best optimize dealership data
• Learn directly from a dealer about how they successfully use new attribution models and marketing strategies to better track their online efforts and improve overall customer engagement

About Outsell
Outsell drives more revenue for auto dealers by keeping them in front of customers and prospects throughout their individual lifecycles. Using automated marketing communications across channels, Outsell's proprietary technology helps dealers optimize and merchandize their VDPs and tip them off when consumers are most ready to engage, buy, or service -- helping them retain more customers and attract new ones. The Outsell marketing platform manages millions of interactions every month for dealers representing all major automotive brands.