Company expects to run more than 1000 national commercial spots during the Winter holidays
Will continue to be active on QVC with new products and expand its Facebook and Instagram outreach
EAST RUTHERFORD, NJ, Oct. 27, 2017 (GLOBE NEWSWIRE) -- MamaMancini's Holdings; Inc. (OTCQB: MMMB); a marketer of specialty pre-prepared; frozen and refrigerated all natural food products (as defined by the United States Department of Agriculture); announced today marketing plans for the upcoming 2017 Fall / Winter Holiday season.
MamaMancini's will commence a national campaign on SiriusXM Satellite Radio on channels including: MSNBC; Fox News; CNN; Headline News; ESPN; Bloomberg; CNBC; Today Show; NASCAR Racing; Howard (Stern) 101 Show; POTUS; Fox News Headlines; and SiriusXM Progressive among others. SiriusXM Satellite Radio now has more than 32 million paid subscribers reaching 64 million radio listeners, or 25% of all network radio listening.
Dan Mancini, MamaMancini’s co-founder and brand evangelist, will be featured in the ads which conclude with MamaMancini's famous jingle: “MamaMancini's: The Meatball Lovers Favorite Meatball." Please click on the following link to hear the jingle:
https://mamamancinis.com/wp-content/uploads/2012/10/mancinis_TagOnly.mp3
Carl Wolf, chairman and chief executive officer of MamaMancini’s Holdings, Inc., said, “As we have in previous years, we are gearing up our marketing activities to take advantage of the upcoming seasonal and religious holidays. Consumers become even busier during this time of the year and they appreciate products that allow them to prepare nutritious and delicious meals for their families with minimal prep time as they proceed with their holiday preparations. The expanding line of MamaMancini’s products continues to build consumer trust for quality, taste and value. We are very pleased and we dedicated to continue to build on the critically important perceptions of our consumers.”
“We are pleased that Dan Mancini will continue to present on-air at QVC on multiple occasions throughout the rest of the calendar year,” continued Mr. Wolf. “In addition to direct on-air presentations by Dan, the Company sells its products in a multitude of ways via QVC including: on line; QVC direct call in; auto ship; and holiday ship. QVC is the world's largest direct to consumer marketer.”
MamaMancini’s has also authorized 4 Elbows, LLC, a tech-savvy social media outreach firm, a 60% media budget increase commencing in December 2017. 4 Elbows uses highly sophisticated geo-targeting and behavioral profiles to serve relevant information directly to demographics who are likely to buy our products. MamaMancini's now has 280,000 people following it on Facebook. Individual social media posts have reached up to 1.25 million impressions and regularly reach over 550,000 individuals per month via Facebook and Instagram.
The Company has also received an estimated 300 million consumer potential reach through its public relations campaign; year to date. The Company's products were recently featured in Buzz Feed with a potential reach in excess of 15 million consumers.
About MamaMancini's
MamaMancini's is a marketer and distributor of a line of beef meatballs and turkey meatballs all with sauce; five cheese stuffed beef and turkey meatballs all with sauce; original beef and turkey meatloaves; chicken parmesan; stuffed peppers and other similar Italian cuisine products. The Company's sales have been growing on a consistent basis as the Company expands its distribution channel; which includes major retailers and distributors such as Costco; Publix; Shop Rite; Jewel; Save Mart; Sam’s Club; Lucky's; Lunds and Byerlys; SuperValu; Safeway; Albertsons; Spartan Nash; Whole Foods Market; Hy-Vee; Shaw's; Kings; Roche Bros.; Key Foods; Stop & Shop; Giant; Giant Eagle; Foodtown; Kroger; Shoppers; Schnucks Markets; Fresh Direct; King Kullen; Lowes; Central Market; Weis Markets; Ingles; Food City; The Fresh Market; Market Basket; Meatball Obsession; Monterrey Provisions; Porky Products; Sysco; DPI; United Natural Foods; Bozzutos; Burris Foods; and C&S. The Company sells a variety of its products on air and on line on QVC; the world’s largest direct to consumer marketer.
Forward Looking Statements
This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933; as amended; and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations; plans; results; or strategies and are generally preceded by words such as "may;" "future;" "plan" or "planned;" "will" or "should;" "expected;" "anticipates;" "draft;" "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances; events; or results to differ materially from those projected in the forward-looking statements; including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors; and other risks identified in the Company's 10-K for the fiscal year ended January 31; 2017 and other filings made by the Company with the Securities and Exchange Commission.