PARSIPPANY, N.J., Nov. 21, 2017 (GLOBE NEWSWIRE) -- Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com) and a WPP Health & Wellness company (NASDAQ:WPPGY) (www.wpp.com), today announced the agency’s behaviorial insights practice collaborated with the Albert Einstein College of Medicine (www.einstein.yu.edu) and a leading pharmaceutical company to conduct and publish primary research exploring in-office communication dynamics of patients and physicians when discussing the topic of overactive bladder (OAB), patients’ quality of life (QOL) impacts, and other clinically significant topics.
The institutional review board-approved observational sociolinguistic study, published in PLOS ONE (www.journals.plos.org/plosone), examined the dialogues between patients with OAB and their treating physicians. The research included semi-structured post-visit interviews, post-visit questionnaires, and followup phone calls. Conversations were analyzed using techniques from interactional sociolinguistics. To read the full study, please visit: https://doi.org/10.1371/journal.pone.0186122.
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, the health behavior change specialist group of Ogilvy & Mather and a WPP Health & Wellness company, is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, New Jersey, with additional hubs in New York, London, Paris, and Singapore. We maintain multiple additional offices in markets critical to our clients’ global aspirations. Ogilvy CommonHealth Worldwide provides marketing services, including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, scientific communications, social media and social listening, and wellness and consumer advertising and promotion. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
About Albert Einstein College of Medicine
Albert Einstein College of Medicine is a research-intensive medical school. For more than 60 years, our diverse faculty and staff have set the standard for excellence in medical and graduate education and patient-centered clinical care, and have made major contributions to scientific research enhancing human health in our communities and beyond. Our mission is to prepare a diverse body of students to become knowledgeable, compassionate physicians and innovative scientific investigators, and to create new knowledge.
Contact:
Beth Paulino or
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel