Mammoth Lakes, California, Dec. 13, 2017 (GLOBE NEWSWIRE) --
– The Honest Kitchen and Mammoth Mountain announced a partnership today that has tails wagging and mouths watering. As the new dog food provider for Mammoth’s patrol dogs, Eastside k9, The Honest Kitchen will support the hard and important work of a highly specialized and trained team of dogs that help keep skiers and snowboarders safe at one of North America’s premier mountain resorts.
“Our patrol dogs spend countless hours out on the snow helping to keep our guests safe. They deserve the very best and this partnership with The Honest Kitchen provides that,” said Joani Lynch, Mammoth’s Vice President of Marketing. “As a brand built on integrity and ingenuity, The Honest Kitchen is one we’re excited to align with and we look forward to doing that in some new and creative ways.”
In addition to providing food for Mammoth’s current and retired avalanche dogs, the partnership will leverage the combined social influence of two of the leading brands in their respective industries; including co-branded social content and in-resort activations. Mammoth’s avalanche dogs will now proudly wear an Honest Kitchen patch on their vests and patrollers/ handlers will distribute information and discounts at events and various functions.
“Mammoth Mountain is one of our favorite places to play, and we are thrilled to support the hard-working dogs of the mountain with hearty, human grade food,” said Mike Steck, Chief Marketing Officer of The Honest Kitchen. “The best mountain, with the best patrol dogs, now serves the best food.”
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