SEATTLE, Feb. 05, 2018 (GLOBE NEWSWIRE) -- CFN Media Group ("CannabisFN"), the leading creative agency and media network dedicated to legal cannabis, announces publication of an in store film featuring International Cannabrands (CSE:JUJU) and its Julian Marley JuJu Royal Ultra Premium brand of cannabis and related products. CFN Media’s film crew visited Green Pearl Organics, a dispensary in Desert Hot Springs, California, to talk with JuJu Royal representatives about how the company’s premium quality products and modest pricing combine with celebrity branding to create a brand that appeals to both medical and recreational consumers.
As the cannabis industry matures, expanding from medical marijuana to full adult-use legalization, the requirements for successfully marketing cannabis products change dramatically. No longer limited to doctor-patient relationships and recommendations, retail branding becomes increasingly important as a tool to reach and maintain a broad base of loyal consumers.
The JuJu Royal product line includes a variety of cannabis flower products, accessories, extracts, apparel, and even Julian Marley-autographed items. Capitalizing on the positive global association of the Marley name with marijuana culture, the brand stands out on store shelves and is an easy choice for consumers who often look for some type of recognizable identification when making buying decisions. Attractive packaging, consistent product quality, and a variety of price points help elevate and maintain JuJu Royal’s appeal across demographics.
International Cannabrands recently announced plans to open Julian Marley JuJu Royal-themed retail stores to boost the brand and jump-start revenues. At the same time, the company has key license agreements in California, Colorado, Oregon, Washington, and Puerto Rico. Maricann Group, an established Licensed Producer of cannabis in Canada with operations in Western Europe as well, has the exclusive right to cultivate, extract, and distribute JuJu Royal products throughout Canada. Maricann also has the right of first refusal to distribute JuJu Royal products in Europe.
JuJu Royal’s cannabis products feature carefully selected genetics and solvent free extraction, and the company is committed to delivering high quality, natural cannabis products. The company also donates a percentage of proceeds to the Weed for Warriors project, reflecting its commitment to positive social change.
Please follow the link to see the in store film: http://www.cannabisfn.com/cfn-media-store-film-juju-royal-retail-branding-focus/
For more information, visit the corporate site at https://intlcannabrands.com/ or the brand site at https://jujuroyal.net/.
About CFN Media
CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.
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The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/
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CFN Media
Frank Lane
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flane@cannabisfn.com