Vancouver, Feb. 08, 2018 (GLOBE NEWSWIRE) -- Random Acts of Kindness Week has been an annual opportunity to remind Canadians that kindness makes the world a better place, and that it spreads easily. For the second year MLA Canada is celebrating Random Acts of Kindness (RAK) Week in a big way by performing daily activities within their communities. This year, MLA Canada has partnered with likeminded local businesses such as Microsoft Vancouver, RYU Athletic Apparel, Daily Hive, Colony Digital, Noravera Visuals and media personality Kaitlyn Bristowe to celebrate the week. Together they produced a video encouraging Vancouverites to participate in just one act of kindness to perpetuate the movement and make a difference in the world.
The video features employees from all six businesses and former Bachelorette and influencer Kaitlyn Bristowe sharing how a random act of kindness can make a world of difference. Since inception, RAK estimates that millions of people have participated in the week-long celebration. The local companies hope to plant the seed within their offices and spread the kindness through Vancouver and beyond.
“Kindness spans across all industries, generations and cultures,” said Shayna Macquisten, Chief Operating Officer of the real estate sales and marketing company. “We’re thrilled to partner with a group of incredible organizations in the city who share the values we have at MLA Canada around kindness and the desire to pay it forward.”
The video urges viewers and other companies to take action and post their random act of kindness using the hashtag #Just1Act. The goal behind posting stories of kindness is to fill social feeds with good news, spreading the kindness and movement.
“This thoughtful initiative is a reminder that kindness can be just one act, whether simple or grand, and the gesture can take a small amount of time out of their day,” said Karen Randhawa, Community Manager for Microsoft Vancouver. Our hope is the video starts the discussion and inspires others to pass on the kindness in their day.”
“RYU stands for respect your universe. We have always encouraged all of our staff to try and perform one small gesture a day to bring a little extra respect to the world. We can think of no better initiative than #Just1Act to partner with and be alongside other great companies in trying to make a positive difference in our communities,” adds Alex Briglio, Vice President of Marketing for RYU Athletic Apparel.
View the video at http://bit.ly/Just1Act and share your random act of kindness with MLA Canada and our partners at #Just1Act. The team at MLA Canada will be out in the community handing out coffee and gift cards, surprising people on Valentine’s Day, and spreading kindness throughout the week of February 11th.
To celebrate the upcoming week, check out these fun and easy kindness ideas to help get you started at https://www.randomactsofkindness.org/kindness-ideas.
ABOUT RANDOM ACTS OF KINDNESS WEEK
Observed every February, and celebrated this year February 11 to 17, 2018, #RAKWeek2018 is an annual opportunity to unite through kindness. Led by the Random Acts of Kindness (RAK) Foundation and formally recognized in 2000, this seven-day celebration demonstrates how kindness starts with one—one act, one smile, one coffee for a stranger, one favor for a friend.
For 2018, the last day of the event happens to be Random Acts of Kindness Day, February 17th—making it one of the most exciting celebrations yet!
ABOUT MLA CANADA
MLA Canada, McNeill Lalonde & Associates, is an established market leader providing comprehensive real estate services with expertise in advisory, sales, marketing, and lease-up services. We are poised to redefine the industry with robust services and systems for the betterment of clients and the markets we work within. Tailored experiences are offered for every product type, from single-family up to large, mixed-use, masterplan communities, while adherence to a structured development lifecycle ensures project success from beginning to end. Visit mlacanada.com to become real estate intelligent.
Editor’s Note:
- To view and share the #Just1Act video, visit http://bit.ly/Just1Act
- Post your #Just1Act for #RAKWeek2018, and share your photos or videos on social media:
| MLA Canada Facebook | @mlacanada | Microsoft Vancouver Twitter | @microsoftvan |
| RYU Apparel Facebook | @ryuapparel | Daily Hive Facebook | @vcbuzz |
| Colony Digital Instagram | @colonydigital.ca | Kaitlyn Bristowe Twitter | @kaitlynbristowe |
| Noravera Visuals Instagram | @noraveravisuals |
Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/7ee5e6a6-98f0-4443-80d0-d0763371c296
Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d3cea981-e113-499c-a1d6-8074ded953ae