ROCHESTER, N.Y., Feb. 27, 2018 (GLOBE NEWSWIRE) -- Geloso Beverage Group’s Clubtails Cocktail in a Can brand is expected to continue its rapid growth and popularity in their role as Official Sponsor of 2018 Spring Break BeachBash Music Fest – two, multi-week, multi-site concert events and parties to be held in Daytona Beach, Florida and South Padre Island, Texas. Dubbed “the biggest party of Spring Break,” these “Bashes” are expected to attract more than 30,000 attendees through the month of March.
The Clubtails brand was launched in the US in 2012 with four original malt beverage flavors each offering 10% alcohol by volume. In 2017, Clubtails has since expanded to offer 13 cocktail-flavor favorites, available in either 16 and/or 24 oz. cans. Clubtails appeal to the consumer that enjoys traditional cocktail flavors with higher alcohol content that has a spirit-like finish in the convenience of a can. Flavors to be featured as part of the Spring Break BeachBash sponsorship include Bahama Mama, Sex on the Beach, Sunny Margarita, and Screw Driver as well as Clubtails Especial branded Cubre Libre and Paloma.
“The sponsorship of Spring Break BeachBash is the ideal opportunity for us to expand awareness for the great taste, convenience and value of Clubtails Cocktail in a Can,” said Geloso’s VP of US Operations, Paul Rene. “The 21-and-older audience will dominate these Spring Break events and based upon our continued sales growth across the US, they should love what we have to offer.”
As the Official Sponsor of Spring Break BeachBash, Clubtails will have the ability to sample and sell its products at the numerous music and related events throughout the three weeks of the Bash. Party goers can also look forward to Clubtails swag including shirts, lip balm, beach balls, key chains, sunglasses, and more.
The BeachBash Music Fest in Daytona Beach features headliner Lil John who will perform at the Daytona Lagoon, headquarters for Spring Break Daytona. In addition, Clubtails will sponsor the Booty Shaking Contest at the popular Coyote Ugly with cash prizes, and Clubtails giveaways. The BeachBash Music Fest in South Padre Island feature headliner Steve Aoki. In addition Clubtails will be on hand with samples at a free beach party at Clayton’s and pool parties to be held at the Isla Grand Beach Resort.
Clubtails are sold primarily through convenience stores across the US. In addition to the on-site BeachBash sponsorship events and parties, Clubtails will sample and hold ticket giveaways, and provide promotional merchandise to customers at local retail locations where Clubtails are sold.
“This is a great opportunity for us to show our support for our retailer partners who have invested in us to help them drive business,” Rene continued. “Sampling, giveaways and at-shelf promotional signage will help us leverage the sponsorship and help drive sales for our local partners.”
This is the first time that Geloso Beverage Group has taken such an active promotional role during Spring Break season. While they hope to encourage increased awareness and trial for their Clubtails products, they will also be encouraging people to drink responsibly.
For more information about Clubtails and the extensive portfolio of Geloso Beverage Group products, or to learn about distribution and retail sales opportunities, visit www.gelosobeveragegroup.com. To find out where to purchase Clubtails visit the store locator at Clubtails.com.
About Geloso Beverage Group LLC
Geloso Beverage Group LLC, launched in 2002, exclusively serves the U.S. market and is based in Rochester, NY. It sells and distributes multiple flavored malt beverages including; Clubtails - cocktail in a can, Johny Bootlegger, Lolita and Pepito. The beverages distributed via Geloso Beverage Group LLC can be found in grocery, c-stores and liquor stores in many states from coast to coast in most major markets.
The parent company, Omni Brokerage Group founded in 1965 in Montreal, Canada was the first wine producer in Quebec. With over 350 employees, 7 warehouses and distribution of over 100 alcohol beverage products in the US and Canada, Omni Brokerage Group is considered a leader in the industry. They are known for their innovation, passion and constant growth while respecting the art and tradition of their heritage.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/9bfb8b14-bda5-466b-a5b6-ef76109898eb
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/7e21ddd3-b707-4efe-bdc2-f41623aafa0d
For More Information, Contact:
Mary Chapman, Marketing Manager
Geloso Beverage Group LLC
P: 585-247-2310
E: mchapman@gelosobev.com