New Client Listed in S&P Global Intelligence Annual Ranking of the World’s Biggest Banks by Assets
NEWPORT BEACH, CA , March 26, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that an industry-leading, international financial institution has selected Journey by CAKE. Built on CAKE’s Marketing Intelligence platform, Journey is a cloud-based enterprise solution that collects and analyzes customer journey data using multi-touch attribution for marketing campaign optimization. The new Journey client is featured in an S&P Global listing of the top 23 banks across the world with more than $1 trillion in assets. The move to Journey provides the company with an extended view into vital customer interactions, equipping it with the marketing intelligence required to boost campaign performance and return on advertising spend.
The financial services provider supports personal and corporate clients in Europe, the Americas, Africa and Asia. To continue serving its clients worldwide at a superior level, the company plans to leverage Journey for tracking and analyzing its paid media, social and affiliate campaigns. The solution will provide the organization with data collection, managed services and real-time reporting for marketing activities related to current accounts, applications for new customers and mobile apps.
It’s clear that the financial sector understands the need for data-driven marketing and is making it a priority. According to a CMO.com survey, improving data analysis capabilities is considered a key element in better understanding customer experience requirements by 99% of respondents and is ‘very important’ for 72%. So, it’s no surprise that more than half (53%) of respondents said they are increasing their investment in marketing analytics.
“In the modern marketing landscape, high-performing financial organizations need to know how to link and analyze the massive amount of marketing data together into a cohesive narrative – the customer journey,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “This will provide insights into what messages, campaigns and channels work best at each touchpoint in the client’s path and where marketing dollars should be concentrated for maximum impact. Our ability to deliver an extended view of the customer journey brings immediate value to the financial institution’s bottom line and is a competitive advantage. We are excited to see companies of this size choose Journey as a key solution in its marketing analytics stack and look forward to the opportunity to expand across their business units.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefits and impact of Journey, the financial sector’s increase of investment in marketing analytics, the opportunity to expand across the financial institution’s business units and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.