TORONTO, April 03, 2018 (GLOBE NEWSWIRE) -- Aislelabs, a Toronto based guest WiFi and location analytics company, is now in full GDPR compliance. The General Data Protection Regulation (GDPR) was developed by the European Union to protect its citizens from privacy issues and give them more control over their personal data giving users access to their own data and to withdraw it if they so choose.
While legislation was ratified on April 14th, 2016, it won’t be enforced until May 25th, 2018. Aislelabs has already developed an intuitive and elegant solution for our European customers and end users well ahead of the deadline.
Improved Clarity and Transparency
The Social WiFi splash page login now more prominently features an opt-in checkbox which informs a guest that by optioning in, they have given their consent for Aislelabs to collect their data. Longer terms and conditions are also available to users from the splash page.
Tools to Manage and Delete Data
Aislelabs developed a user profile manager to access and manage their data. The login process requires no password and all a user needs is to provide their email address. Once provided, they are instantly emailed a magic link. Users will never have to remember any password making it easier to access their data. Clicking the link will log users into their account where they have the ability to opt out wiping all their records from the system. This tool respects the user’s right of access to information held by Aislelabs.
Accountability
Aislelabs is committed to support and provide guidelines for data protection compliance by following a framework of standard policies and procedures. This includes Aislelabs’ internal privacy policy as well as the MLA code of conduct developed by Aislelabs along with several industry partners, government agencies, and the Future of Privacy Forum.
Privacy by Default
Privacy-centric product development is embraced by Aislelabs’ product development teams, whereas the 7 foundational concepts are used as guiding principles:
- Proactive, not Reactive; Preventative not Remedial
- Privacy is the default setting
- Privacy embedded in the design
- Full Functionality — Positive-Sum, not Zero-Sum
- End-to-End Security — Full Lifecycle Protection
- Visibility and Transparency — Keep it Open
- Respect for User Privacy — Keep it User-Centric
A detailed white paper co-authored by Aislelabs and Dr. Ann Cavoukian on Privacy by Default can be downloaded.
Aislelabs is certain that these changes they have implemented to fulfill the EU’s GDPR compliance guidelines create a better experience for users and their clients as well.
About Aislelabs Inc.: Aislelabs is a technology company offering the most advanced WiFi location marketing, advertising, and analytics platform in the market. They help clients build relationships with visitors and shoppers, marketing to them based on their behaviour inside brick-and-mortar spaces. Aislelabs technology empowers their clients to target audiences across all digital channels and create high-impact campaigns with measurable ROI. To learn more, visit their website at http://www.aislelabs.com or contact Aislelabs at 1 (888) 765-3645 or by email media(at)aislelabs(dot)com.