LOS ANGELES, April 23, 2018 (GLOBE NEWSWIRE) -- Nothing says summer like sunshine, lime and an ice-cold light cerveza. Sugarfina, the luxury candy boutique for grown-ups, has partnered with Corona Light, the No. 1 imported light beer in America, to create a new collection of candies inspired by the taste of Corona Light.
“This is our first beer collaboration, and it was a must to partner with Corona Light,” said Sugarfina co-founders Rosie O'Neill and Josh Resnick. “Corona Light topped our loyal fans’ list as the ‘sexiest beer,’ so we couldn’t think of a better inspiration than The Light Cerveza combined with a zesty lime essence to create delicious candies perfect for summertime.”
The Sugarfina + Corona Light limited-edition collection launches online April 23 and in-store May 1. This fresh summer collection features two delicious candies inspired by Corona Light’s carefree, easygoing vibe. “But First, Cerveza” is a crisp and refreshing Corona Light-flavored bottle-shaped gummy that will lighten up any day or night. The perfect complement to a refreshing beer, “Here for a Good Lime” is a zesty lime slice gummy that will transport your taste buds to a beach paradise.
The candies are packaged in Sugarfina’s signature Candy Cubes™. Flavors are sold individually and as part of the Sugarfina + Corona Light Candy Bento Box®, which features both candies in a specially-designed gift box with a custom lime-shaped chrome bottle opener. The perfect hostess gift for your Cinco De Mayo party or summertime soiree!
“We’ve had so much fun collaborating with Sugarfina and brewing up our new gummy candy collection ready just in time for summer with The Light Cerveza®,” said John Alvarado, vice president of marketing for Corona Light. “Sugarfina has redefined candy for grown-ups - offering the perfect combination of playfulness, great taste and style. Corona Light is thrilled to join the party as the first beer brand collection.”
The limited-edition collection will be available online at www.sugarfina.com, Nordstrom, other fine retailers, and Sugarfina boutiques across the United States.
Product Quick Facts and Pricing:
But First, Cerveza, small Candy Cube™ - non alcoholic $7.50 Here for a Good Lime, small Candy Cube™ - non alcoholic $7.50 Corona Light Bento Box® - non alcoholic - $26.00
About Sugarfina
Sweethearts Rosie O'Neill and Josh Resnick have dreamed of opening a luxury candy boutique ever since their third date, a screening of Willy Wonka and the Chocolate Factory. Inspired to create the first-ever candy store for grown-ups, the couple traveled the world in search of the finest candy makers to produce their exclusive and inventive line of confections. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Recognized as one of the “World’s Most Beautiful Candy Shops” by Architectural Digest, Sugarfina opened its first boutique in Beverly Hills in 2013 and now has more than 50 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago and Vancouver. To learn more about Sugarfina, visit www.sugarfina.com or follow us on Instagram, Facebook and Twitter @sugarfina.
About Corona Light – The Light Cerveza®
Corona Light is a pilsner-style lager with a uniquely refreshing taste—brewed for outstanding light flavor with a crisp, clean finish. Its pleasant, fruity-honey aroma and distinctive hop flavor make it a favorite of those seeking a true light cerveza experience. Corona Light is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market. To learn more about Corona Light, visit coronausa.com or follow us on Instagram and Facebook @CoronaLightUSA.
Press Contact Info:
For Sugarfina: Alison Brod Marketing + Communications
Erika Berg/Annie Worthington:
Sugarfina@alisonbrodpr.com
For Corona Light: Zeno Group
Mallory Cohen:
mallory.cohen@zenogroup.com
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