Organization Leverages Journey Integrations with Bing, Facebook and Google Adwords to Collect Real-Time Data and View Marketing Intelligence Insights on an Advanced Analytics Dashboard
NEWPORT BEACH, Calif., May 21, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced an industry-leading financial services organization has achieved improved return on advertising spend (ROAS) with the use of Journey by CAKE as its marketing intelligence platform of choice. The SaaS solution delivers attribution insights related to every touchpoint in the customer journey, so the company gains a deeper understanding of campaign performance and now makes truly data-driven decisions for optimizing advertising spend. With Journey, the company also seamlessly integrates Bing, Facebook and Google Adwords campaign performance and cost data into a single dashboard.
The provider of online services and products enables its consumers to make informed financial decisions by leveraging technology, analytics and big data. Previously, the financial services organization tracked its digital advertising campaigns on various channels – paid search, display, social and affiliate – through different systems across multiple teams. The company also was challenged with clearly understanding how its paid channels performed from a multi-touch perspective across the customer journey.
By leveraging Journey, the financial services company is not only empowered to track clicks and conversions, but it can also pull and integrate validated performance and cost data from various channels into a single cloud-based platform. Journey’s centralized dashboard and multi-touch attribution capabilities deliver valuable insights to the financial organization. This helps it optimize campaign spending based on key steps in the customer journey.
Understanding the customer journey is critical for company growth and customer lifetime value. Most financial services professionals recognize the importance and prioritize accordingly. In fact, 78% of financial services and insurance marketers said that optimizing the customer journey across multiple touchpoints is their top priority over the next few years, according to a recent Econsultancy and Adobe report.
“Even though marketers want to optimize the customer journey, they’ve been constrained with a limited view of the various touchpoints along the paths to conversion. Now, that’s a thing of the past,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Journey offers the freedom to understand and optimize multi-channel performance across various touchpoints on a single dashboard. With accurate, real-time insights and cost data, marketers can fully maximize the value of their digital channels, sources and campaigns. Our new client has a strong understanding of the power to be gained with Journey and we are excited to contribute to their continued success.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefits and impact of Journey, the future plans of financial services and insurance marketers as related to optimizing the customer journey across multiple touchpoints and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.