NEW YORK, May 21, 2018 (GLOBE NEWSWIRE) -- The Chicago-based OwlTing USA, Inc. has announced the official launch of OwlTing Traceability Platform. This is the latest addition to the continuing global expansion of the Taiwanese blockchain startup OwlTing, which has received an eight-figure investment from SBI, a Japanese financial services group, earlier this month.
This blockchain-powered platform will open the door to more transparency in food production, agriculture and other complex supply chains, all while helping build secure foundations of this emerging technology for consumer product companies.
Agriculture and food production have historically lacked in consumer transparency, and there is high demand for a solution like OwlTing’s in a world that is increasingly focused on truth in business. Businesses with the best intentions now have a way to make their strides in transparency visible to the consumer.
“As customers enjoy a hot gourmet meal from our smart vending system, we want them to have visibility into the efforts we put into our foods. OwlTing’s blockchain platform is a great vehicle for that,” said Andy Lin, founder of Yo-Kai Express, a San Francisco-based startup building on a smart vending system for gourmet foods.
With this blockchain platform, OwlTing is countering this deficit in transparency with this blockchain platform by enabling businesses to manage end-to-end traceability more efficiently and effectively. This optimization manifests itself in the lives of consumers by providing a view into a product’s journey from its origin to the shopping bag.
“Customers are increasingly conscious of what they eat, and OwlTing gives us the tools to show them exactly how our products are made and where they come from,” according to Debbie Wood of No Denial Foods, a company specializing in grain-free, naturally gluten-free and low sugar foods.
OwlTing’s platform, equipped with analytics and integrated marketing tools, leverages the power of blockchain to help establish product traceability and enhance brand trust among consumers – empowering businesses, big or small, to be trailblazers in the push for consumers’ rights to information.
The OwlTing Group
OwlTing, founded in 2010 by Darren Wang, aims to re-invent consumer experiences with emerging technologies. OwlTing was initially launched as an e-commerce hub that allowed Taiwanese families to obtain safer and better products from local farmers. Harnessing the potential of blockchain technology, the OwlTing platform is providing even more ways to create business solutions from emerging tech, enabling businesses of all sizes to reach new heights and achieve more.
SBI Group Investment to Accelerate Global Expansion Strategy
Earlier this month, Japanese financial services group, SBI has shown their confidence in OwlTing in the form of an eight-figure investment for 20% equity. Japan is one of the friendliest blockchain countries in the world, and a relationship with SBI will permit the development of new strategic partnerships. OwlTing’s platform has a massive potential impact on businesses and the communities around them, and access to financial groups, banks, insurance companies and other industries across Japan will only enhance the capabilities of the company worldwide.