Oakland, CA, June 01, 2018 (GLOBE NEWSWIRE) -- Golden State Warriors fan Veronica Thomas was particularly excited for Game 1 of the NBA Finals 2018 presented by YouTube TV last night. Ms. Thomas was named “Designated Driver for the Season” for the Warriors and attended Game 1 as a grand prize winner of the “Responsibility Has Its Rewards” sweepstakes.
James McCant was named “Designated Driver for the Season” for the Cleveland Cavaliers and will attend Game 3 of the NBA Finals as the other grand prize winner of the sweepstakes.
Both winners were randomly selected among all fans who pledged to be designated drivers at Warriors and Cavaliers home games. Designated drivers pledge to refrain from drinking alcohol and provide their friends and family with a safe ride home.
Throughout the season, the NBA, Techniques for Effective Alcohol Management (TEAM) Coalition, Budweiser and NBA teams across the country worked together to make more fans aware of the designated driver programs at NBA arenas, encourage responsible drinking, positive fan behavior and promote traffic safety. The success of those efforts is demonstrated by the fact that a record number of NBA fans – 73,954 responsible adults, to be exact – pledged to be designated drivers during the 2017-2018 NBA season.
The top five NBA teams for designated drivers at the end of the 2017-2018 season are:
- Oklahoma City Thunder with 11,684 designated drivers
- Houston Rockets with 8,545 designated drivers
- San Antonio Spurs with 7,015 designated drivers
- Charlotte Hornets with 6,330 designated drivers
- Dallas Mavericks with 6,256 designated drivers
“The success of the ‘Responsibility Has Its Rewards’ campaign with the NBA this season is a direct result of the commitment from the league, the teams and all the campaign partners,” said Jill Pepper, Executive Director, TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
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