Richmond, VA, June 01, 2018 (GLOBE NEWSWIRE) -- Convergent Coffee Company, a pioneer in nitro-infused craft cold brew, today announced a brand refresh designed to elevate the overall aesthetic and appeal to consumers who love coffee and appreciate hand crafted beverages. The updated look sets Convergent Coffee Co apart and further establishes them as a leader in the category.
Redesigned cans feature a clean and distinctive look, new logo, stronger flavor identification and clearer benefit communication. The cans boldly display Convergent’s meaningful points of difference: nitro-infused, generously caffeinated up to 3x hot brew, certified organic and fair trade, and low in calories. Convergent’s new design will start hitting retail stores in major markets in June.
“Convergent Coffee is a pioneer of ready-to-drink, nitro-infused craft cold brew,” said Steve Ball, CEO of Convergent Coffee. “After just a few short years, we are poised to breakthrough on a national stage. As we share our cold brew coffee with new consumers, we wanted to be sure our look really embodied the carefully crafted style of our cold brews.”
Convergent Coffee starts with hand-roasted, responsibly sourced organic beans, which are then roasted to perfection and applied to a cold brew process that has been scientifically and artfully perfected over years. Steeping the best coffee in cold, high-quality water for 20 hours extracts unique flavor compounds and results in a brew that has lower acidity and more caffeine for a deliciously smooth and naturally energizing experience.
Convergent cold brews are crafted using only a few, simple ingredients – all of which you can pronounce – and infused with nitrogen for a creamy, stout-like consistency. This reduces bitterness, keeps the cold brew fresher longer and reduces the need for sweeteners or dairy. As a result, all Convergent craft cold brews are dairy-free, vegan and have no added sugar. And in true craft style, all ingredients in the can are used in the brew process with no additives or flavors added after brewing.
“Convergent Coffee is uniquely positioned for rapid growth,” said Ball. “Our nitro cold brews drink like a craft beer and are enjoyed by those with an appreciation for bold, coffee forward flavors. But our generous caffeine content and clean ingredients also make our cold brews a perfect fit for consumers seeking a healthy way to tackle the day.”
Convergent’s nitro-infused cold brews are currently available on store shelves in three flavors, Original House, Mocha and Coconut. The ready-to-drink 12oz cans retail for $3.99 per can. To learn more and find Convergent cold brews in a store near you, visit ConvergentCoffee.com
ABOUT CONVERGENT COFFEE CO
An innovative leader and early pioneer of Nitro Craft Cold Brew, Convergent Coffee is cold brew coffee with a craft beer attitude™ and was founded in 2015 on the belief that when good things come together, great things happen. Convergent Coffee brings together a few simple, organic ingredients that are expertly cold brewed for 20 hours in true craft style and infused with nitrogen for a smoother, bolder, more refreshing and energizing coffee experience with up to 3x the caffeine of hot brew. Convergent is known for its bold, coffee forward flavor that’s big on taste, low on calories, and is naturally sweet without any added sugar or dairy. Brewed and canned in small batches at Convergent’s coffee microbrewery in Richmond, VA, Convergent is now distributed widely across the U.S. To learn more about Convergent, please visit ConvergentCoffee.com or connect with Convergent on Instagram and Facebook.
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