Booster Juice generates excitement and curiosity among Canadians ahead of magical and mysterious blue product hitting stores September 1, 2018.
EDMONTON, Alberta, Aug. 28, 2018 (GLOBE NEWSWIRE) -- Do you believe in Majik? Canada’s premium juice and smoothie bar, Booster Juice, is set to launch a brand new, seemingly magical product on September 1, 2018. To boost excitement ahead of product launch, the company has kicked off a cryptic blue-coloured advertising campaign that directs consumers to the social media hashtag #BlendItBlue.
“Booster Juice is thrilled to be introducing a fun and all-natural product offering to smoothie fans across the country,” said Dale Wishewan, President and CEO of Booster Juice. “The new product solidifies our commitment to offering fresh, innovative and unique products that support an active lifestyle. The teaser campaign is an exciting way to get consumers talking – we want to know what they think the product will be, so we are asking the question, how will Booster Juice blend it blue?”
Booster Juice’s Canada-wide teaser campaign features all-blue in-store marketing, traditional and unique outdoor advertising, radio and programmatic audio, digital advertising, street-team and social media marketing. The campaign serves to generate dialogue and build excitement by providing consumers with subtle hints about the new product that will transform smoothies into a vivid, beautiful blue, using all-natural ingredients.
The teaser campaign runs from August 16 - 31, 2018. You can view more hints about the secret product by following the social media hashtag #BlendItBlue or by visiting www.boosterjuice.com/blenditblue.
ABOUT BOOSTER JUICE
Founded by Dale Wishewan, Booster Juice is the original juice and smoothie bar, opening in Sherwood Park, Alberta in November 1999. There are now over 350 locations worldwide. Over the last 18 years, Dale Wishewan, President & CEO, has been recognized for several awards including, EY Global Hall of Fame (2014), Technomic Healthy Options Award (2014), Canadian Franchise Association Franchising Hall of Fame (2014) and Canada’s Top 40 under 40. A vibrant brand that attracts an active clientele, Booster Juice has also earned multiple awards for the concepts unique offerings and innovative store design. In addition to their delicious signature smoothies, the menu offers a variety of freshly squeezed juices, grilled food, snacks, superfoods and specialty items.