Sacramento, CA, Oct. 18, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- A new report has been published on Square Chain Corporation (OTC Pink: SQCC). Square Chain Corp. operates as a hybrid blockchain development company, which will focus on creating and launching innovative technologies across numerous industries. Square Chain has announced that it is targeting the Direct Response TV (DRTV) industry as its first opportunity.
The report provides an overview of the blockchain technology, greater adoption of the technology across many industries, and focusing on Square Chain’s recent news and developments.
DRTV Marketing Efforts Remain Highly Utilized Even In Strong Digital Ads Environment
Direct Response TV (DRTV) marketing efforts are utilized by some of the most recognizable companies and brands today. DRTV entails advertising on TV with the hopes of obtaining a “direct response” from viewers. Essentially, DRTV has a “call to action” aspect, which could be anything from visiting a website to downloading a mobile application, and more.
Among some of the most successful companies that have achieved strong success from a DRTV strategy include: Proactiv, Nutrisystem, Lifelock, Zip Recruiter, George Forman Grills, Home Advisor, Treasure Island, and many more.
According to AdSphere in 2016, 3,500 direct response brands utilized around 89,000 infomercials, which ultimately generated viewership of “7.92 million spots with an average run time of 39.65 seconds up to a maximum of 5 minutes in duration. This averages out to 6.49 minutes of DR spots running across the networks every hour, every day. 365 days a year.” Ultimately, AdSphere calculated valuation at $6.4 billion with applying “average DR industry rates.”
Unfortunately, while DRTV has experienced success, two problems that plague the industry are fraudulent products and tracking royalties. This looks to be a key area where blockchain technology can help fix these problems.
Square Chain: In Talks With Seasoned DRTV Company To Develop Key Blockchain Solution and Launch a DRTV Product
Square Chain Corporation is a Florida-based, hybrid blockchain development company. In March 2018, the Board of Directors shifted business model to a hybrid blockchain technology model and immediately appointed seasoned entrepreneur, Jeffrey J. Parker, as the new President and CEO of the company.
According to a statement released by the Square Chain, “Mr. Parker served in various leadership capacities in the high-tech industry, including Gemesis Corporation, Sterling Semiconductor and a partner in various small business ventures. Mr. Parker is a results-oriented experienced professional providing leadership to sales and operations in the areas of small business and startup environments. Mr. Parker has a proven ability to help nurture start-ups, develop and execute plans into thriving organizations and effectively liaise with relevant stakeholders to accomplish goals and resolve challenges.”
Mr. Parker is already moving the ball well and preparing for partnerships to develop a potential DRTV technology solution. In fact, Square Chain is currently in talks with a veteran DRTV company “to conduct a study to determine potential blockchain applications that can solve operational pain points in his business, as well as the industry in general,” and to participate in the launch and marketing of a DRTV product, according to a Square Chain news release.
While DRTV company remains unnamed Square Chain explains, “[t]he proposed partner for this project has been a well-known participant within the DRTV industry for over 30 years and has successfully managed many projects in a wide range of product categories. This deep experience, along with extensive industry contacts will help the company to mitigate some of the risks associated with a traditional start-up company.”
Square Chain’s venture into the DRTV business signals the beginning of the company’s revenue generation.
In other news, the company recently announced that its Regulation A crowdfunding offering has been qualified by the SEC. This is a major step for the company, as they intend to utilize the crowdfunding offering to help fund operations and blockchain projects.
Square Chain Corporation was also featured on Spotlight Growth Live, a video web-series focused on highlighting emerging growth companies. To view Square Chain’s episode, please visit: http://spotlightgrowth.com/index.php/video/
For more information on Square Chain please visit https://squarechain.io and http://spotlightgrowth.com/index.php/2018/10/16/square-chain-corporation-otc-pink-sqcc-a-low-float-hybrid-blockchain-company-focused-on-developing-and-launching-innovative-technologies/
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