OAKVILLE, Ontario, Oct. 30, 2018 (GLOBE NEWSWIRE) -- MADD Canada welcomes special guests to Halifax Police Headquarters on Thursday, November 1st for the launch of our annual Project Red Ribbon campaign to promote sober driving throughout the holidays.
Running from November 1 to the beginning of January, Project Red Ribbon raises awareness about the risks of impaired driving and encourages motorists to always drive sober. The sober driving message is especially crucial in this, the first holiday season following the legalization of cannabis.
Media are welcome to attend the national launch event:
| Date & Time: | Thursday, November 1, 2018 at 10 a.m. | |
| Location: | Halifax Regional Police Headquarters – 1975 Gottingen St., Halifax, NS B3J 2H1 | |
| Special Guests: | Mayor Mike Savage, Halifax Regional Municipality | |
| Halifax Regional Police Superintendent Don MacLean | ||
| Chief Superintendent Marlene Snowman, RCMP | ||
| Matt Conrad, Agency Manager, Allstate Insurance Company of Canada | ||
| Mike MacMichael, Irving Oil | ||
| Patricia Hynes-Coates, MADD Canada National President | ||
| Photo opportunities: | Traditional red ribbon cutting and tying of red ribbons on Irving Oil tanker and police cars. | |
| Absolute Charters tour bus wrapped in MADD Canada messaging. A sobriety checkpoint on Angus L. Macdonald Bridge following the official ceremony. |
Throughout the campaign, MADD Canada volunteers in communities across Canada distribute millions of red ribbons and red ribbon car decals to the public to use as a symbol of their commitment to always drive sober. The ribbons also serve as a powerful tribute to the thousands of Canadians killed and injured in crashes involving alcohol and/or drugs each year.
To RSVP, please contact:
Deb Kelly, Communications Manager, MADD Canada: Tel: 1-800-665-6233, ext. 240; E-mail: dkelly@madd.ca