ADLPartner: net sales growth for the third quarter of 2018
The ADLPartner Group recorded €87.9m in net sales[1] for the first nine months of 2018, down 1.6% year-on-year. The gross sales volume[2] came to €197.4m, contracting 3.4%.
Quarterly business trends
| At 30 September | 2018 | 2017 restated[3] | Change |
| Gross sales volume (€m) | 197.4 | 204.4 | -3.4% |
| 1st quarter | 63.9 | 70.9 | -9.9% |
| 2nd quarter | 69.3 | 69.6 | -0.4% |
| 3rd quarter | 64.2 | 63.9 | +0.4% |
| Net sales (€m) | 87.9 | 89.3 | -1.6% |
| 1st quarter | 28.2 | 30.9 | -8.7% |
| 2nd quarter | 30.0 | 30.2 | -0.4% |
| 3rd quarter | 29.7 | 28.3 | +4.9% |
The third quarter's net sales growth reflects the development of the scope for marketing services activities, with the company Converteo consolidated since July 2018, as well as the continued development of the direct marketing insurance brokerage business.
Developments for each region
| At 30 September | 2018 | 2017 restated | Change |
| Active open-ended subscriptions[4] (units) | 2,738,231 | 2,892,460 | -5.3% |
| France | 2,690,684 | 2,830,403 | -4.9% |
| Spain | 47,547 | 62,057 | -23.4% |
| Gross sales volume (€m) | 197.4 | 204.4 | -3.4% |
| France | 188.4 | 194.8 | -3.3% |
| Spain | 9.0 | 9.5 | -5.7% |
| Net sales (€m) | 87.9 | 89.3 | -1.6% |
| France | 80.4 | 81.4 | -1.2% |
| Spain | 7.5 | 7.9 | -5.7% |
Change in the product mix
| At 30 September | 2018 | 2017 | Change |
| Gross sales volume (€m) | 197.4 | 204.4 | -3.4% |
| Open-ended subscriptions | 145.0 | 152.3 | -4.8% |
| Fixed-term subscriptions | 21.3 | 23.7 | -10.1% |
| Books, merchandise, audio and video | 8.9 | 11.7 | -24.0% |
| Other (insurance and marketing services) | 22.1 | 16.7 | +32.9% |
| Net sales (€m) | 87.9 | 89.3 | -1.6% |
| Open-ended subscriptions | 53.1 | 55.3 | -4.0% |
| Fixed-term subscriptions | 7.9 | 9.5 | -16.7% |
| Books, merchandise, audio and video | 7.5 | 9.8 | -23.4% |
| Other (insurance and marketing services) | 19.3 | 14.6 | +32.0% |
For its press services business, net sales for the first nine months are down 4%, against a backdrop of an optimization of commercial investments through partnerships. Prospecting campaigns for the fixed-term subscription lines and books, merchandise, audio and video range have been scaled back significantly in view of their unfavorable outlook.
For the new markets, nine-month net sales are up 32% from September 30, 2017. Sales and marketing services show strong growth, factoring in the full consolidation of Leoo from July 2017 and Converteo from July 2018, with a positive impact on the Group's net sales for €4.2m. In the direct marketing insurance brokerage business, the ADLP Assurances subsidiary's sales have confirmed their development and represent 3.5% of the Group's net sales at September 30, 2018, versus 3.0% one year earlier.
Outlook
The ADLPartner Group is rolling out a strategy to create value and capitalize on its marketing expertise and solutions on new developing markets with a view to improving its profile for growth and profitability.
Next date: 2018 full-year net sales on 31 January 2019 (after close of trading)
ADLPartner in brief
With its extensive track record in performance marketing, ADLPartner designs, markets and implements customer relationship management and loyalty services on its own behalf or for its major partners (banks, retailers, services,
e-commerce, etc.) across all distribution channels.
ADLPartner is listed on the regulated market Euronext Paris - Compartment C.
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com
CONTACTS
| ADLPartner Investor Relations & Financial Information Tel: +33 1 41 58 72 03 relations.investisseurs@adlpartner.fr | Calyptus Cyril Combe Tel: +33 1 53 65 68 68 adlpartner@calyptus.net |
[1] Net sales (determined in line with the French professional status for subscription sales) only include the amount of remuneration paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded. For acquisition and management commissions linked to sales of insurance policies, net sales comprise current and future commissions issued, acquired by the accounting reporting date, net of cancellations.
[2] Gross sales volume represents the value of subscriptions and other products sold. It is equal to net sales for the insurance business.
[3] The ADLPartner Group has applied IFRS 15 since 1 January 2018. To present comparable data between reporting periods, net sales for the first three quarters of 2017 have been restated, resulting in a €1.7m reduction. This restatement has not had any other impact on profit and loss for 2017.
[4] The number of units indicated here does not include the portfolio of insurance policies.
