Veteran Digital Marketing Expert, Kristi Griggs, to Serve as Executive Vice President of XSport Global and President of Shift Now, the Company’s New Innovations Center
Charlotte, NC, Oct. 31, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- XSport Global, Inc. (OTCQB: XSPT) (“XSport Global” or the “Company”), a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, today announced that Kristi Griggs has been appointed to the position of Executive Vice President of XSport Global and President, Shift Now. Shift Now will lead the new innovations center, that will redefine digital marketing and sports-centric technologies, with a dedicated team focusing on the underserved market of young women and girl athletes.
Prior to the acquisition of Shift Now by XSport Global, announced on October 3, 2018, Kristi Griggs was the Founder and Sole Proprietor of the strategic, creative and digital marketing agency. Starting her agency from her home, Kristi managed to double her agency’s growth year-over-year, for the first eight years. She headed two offices and has been recognized for her entrepreneurial experience by her Chamber of Commerce, Greensboro, North Carolina, and recognized as a Leading Woman in Business by the Triad Business Journal. Additionally, the Triad Business Journal recognized Kristi’s business acumen by identifying her as one of North Carolina’s “40 Leaders Under Forty.” Kristi also serves Member of the Nido R. Qubein School of Communications Dean's Advisory Council, High Point University. Due to Kristi’s leadership, Shift Now obtained the coveted Women in Business Designation, and attained Women in Small Business (WSOB) and Women’s Business Enterprise certifications.
Kristi Griggs, President of Shift Now and Executive Vice President of XSport Global, stated, “The chance to transform the way disruptive technologies in the sports markets are delivered was an opportunity I could not pass up. Having always been committed to promoting women and girls, I jumped at the chance to join XSport team where I can help transform this underserved market. According to data from Girlpowermarketing.com, women control over $20 Trillion in worldwide spending, yet, women and girls have not been recognized and encouraged to attain the “X-Factor” on the same level as men and boys. It will be a challenge to change the way business is done; but with better digital savvy and market intelligence, we can begin to deliver products and services directly to a neglected audience, where they receive that majority of their information - online.”
Robert Finigan, Chief Executive Officer of XSport Global: “As we launched our strategic plan for XSport Global, we recognized we had to differentiate ourselves in the marketplace. One of our ambitions is to work with underserved and ignored markets. During our initial talks with Kristi Griggs, as we sought to acquire Shift Now, we were very impressed with her marketing skills and her comprehensive knowledge of how to deliver the very best to audiences. According to an article in TIME magazine, the U.S. youth-sports economy–which includes everything from travel to private coaching to apps that organize leagues and livestream games–is now a $15.3 billion market, according to WinterGreen Research, a private firm that tracks the industry. Kristi will focus on young girls who are often ignored or given second class status in this huge market. Kristi, and her team at Shift Now, are well-positioned to assist XSport Global in disrupting the Youth Sports category, as well as changing the women and girls’ sports paradigm.”
About XSport Global, Inc.
XSport Global, Inc. (OTCQB: XSPT) is a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, where sports industries and players are highly regarded. Backed by a roster of professional athletes and brand ambassadors, we seek to help athletes achieve their full potential through cognitive training, careers, genetics, recruiting and more. Our flagship company HeadTrainer, Inc. was established to create, develop, promote, market, produce, and distribute online/mobile application cognitive training tools initially intended for the youth, millennial, and adult sports markets. The mobile platform was designed and developed in careful coordination with a team of professionals from the fields of science and medicine, and world-class athletes from a variety of sports. Visit www.xsportglobal.com and www.headtrainer.com for more information.
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