Funds Enable Broader Distribution of Performance Bedding Products
Marlton, NJ, Dec. 20, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- SHEEX®, Inc., the innovative, New Jersey-based, women-founded and owned company that invented the world's first performance fabric bed sheets, announced a major investment from Decathlon Capital Partners to launch new lines and expand distribution of the company’s innovative performance bedding and sleepwear products. The seven-figure funding will also be used to grow the company’s inventory positions while enhancing the customer service experience as demands are increasing due to higher volumes of sales.
Inspired by the feel and breathability of athletic performance fabrics, Co-Founders/Co-CEOs Michelle Brooke-Marciniak and Susan Walvius, shook up the bedding world in 2007 by inventing a whole new “Performance Bedding” category in home textiles through cool, breathable, moisture-wicking technical fabrics. Since their initial invention, SHEEX has grown from performance bed sheets to sleepwear and mattress lines as well as a full array of “top of the bed” products in various fabrications.
“We’ve proven the concept of performance bedding in the marketplace,” said Walvius. “We are now in a great position for high growth.”
The current SHEEX product line-up features several performance sheet fabrications, a performance cooling mattress, duvet covers and coverlets, pillows, comforters, mattress toppers and sleep systems, as well as performance fabric sleepwear in men's and women's styles.
“Our direct-to-consumer strategy and cost-effective digital advertising puts us directly in front of the customers we want to reach,” said Brooke-Marciniak. “Thanks to a very smooth and professional process by Decathlon Capital Partners, we’re ready to tell our story to more people who can benefit from the SHEEX experience.”
SHEEX customers are obsessed with the highly innovative, high-tech materials and patented technology found in the brand that all focus on keeping you cool, dry and comfortable while providing an optimal environment for your sleep.
“Susan and Michelle have a dynamic vision for growing their company in what promises to be a highly efficient and profitable manner,” said Decathlon’s John Borchers. “We are pleased to make this investment in their vision.”
About SHEEX® | SHEEX®, Inc.
SHEEX®, Inc., is the world’s first performance fabric bedding and sleepwear company with globally patented technology that provides optimal thermal conditions for deeper sleep powered by SLEEP•FIT® Technology. Born from the realization of the endless benefits of super-soft technical performance fabrics, Co-Founders Michelle Brooke-Marciniak and Susan Walvius, shook up the bedding world in 2007 by inventing a whole new “Performance Bedding” category in home textiles through breathable, stretchable, moisture-wicking technical fabrics. Since their initial invention, SHEEX has grown from performance bed sheets and sleepwear, to a mattress line plus full “top of the bed” products. For more information about SHEEX®, visit www.sheex.com.
About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at www.decathloncapital.com.
SHEEX® Media Contact
Debby Jennings, djennings@sheex.com, C: 865-806-5671, O: 856-334-3021 x 102