ATLANTA, Jan. 22, 2019 (GLOBE NEWSWIRE) -- Aureus, Inc. (OTC PINK: ARSN), a Nevada corporation, announced today that it has signed a Letter of Intent to acquire 100% of the issued and outstanding equity of Yuengling’s Ice Cream - Online Distributors LLC (aka “YIC - Online Distributors LLC”), the exclusive online purveyor of the nationally recognized Yuengling’s Ice Cream brand. YIC - Online also maintains an ongoing Retail, Wholesale and Food Service sales, distribution and fulfillment partnership with the Pennsylvania based Yuengling’s Ice Cream Corporation, focused on expansion efforts in the Southeast, Midwest & Western United States.
The Yuengling Family began making ice cream in 1920 when Frank D. Yuengling, President of D.G. Yuengling & Sons Brewery, started a separate company - Yuengling’s Ice Cream - to keep the Yuengling Brewery solvent despite the onset of Prohibition. In 1935, upon the repeal of Prohibition, Frank transferred ownership to son, Frederick G. Yuengling, and, from 1963 to 1985, Frederick’s eldest son, Frederick G. Yuengling, Jr., proudly produced ice cream, serving up generations of memories for folks in and around PA. In 2014, after a near 30 year absence from store shelves, Frederick G. Yuengling Jr.’s son, David Yuengling, and Rob Bohorad relaunched the Yuengling’s Super Premium Ice Cream brand through regionally focused Retail, Wholesale and Food Service channels in and around the Keystone State.
“We couldn’t be more honored to be working with, and to have the opportunity to acquire a gourmet ice cream brand that has truly stood the test of time,” said Everett Dickson, CEO of Aureus, Inc. “Yuengling’s Ice Cream brand is built on a strong foundation of tradition in central Pennsylvania. With YIC – Online, consumers around the nation can order online and enjoy the traditional flavors of Yuengling’s Ice Cream delivered to their door. We are confident in our ability to continue the legacy and enhance the reach of Yuengling’s Ice Cream brand.”
About Aureus, Inc.
The management and ownership recently changed hands. The new focus in on acquiring specific assets in and related to the food industry.
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