New York, Feb. 07, 2019 (GLOBE NEWSWIRE) -- BankMobile, a division of Customers Bank, and America’s largest and fastest-growing mobile-first bank, named Regine Fiddler as Chief Marketing Officer and Joseph Krzemienski as Chief Experience Officer. In her role, Fiddler will oversee all of BankMobile’s marketing strategies and initiatives. Krzemienski will manage BankMobile’s interactions with its customers and external stakeholders.
“We are delighted to announce the promotions of Regine and Joseph,” stated Luvleen Sidhu, President, Co-Founder and Chief Strategy Officer at BankMobile. “They both played significant roles in our expansion over the past few years and we are excited to move into the next phase of our growth with their guidance.”
“I am thrilled to be part of this mission to create an incredible brand with a banking experience that’s affordable and relevant to customers,” stated Fiddler. “BankMobile continues to exhibit tremendous success in redefining the banking industry by putting our customers at the forefront of our innovation.”
“Being named Chief Experience Officer of BankMobile is truly exhilarating,” stated Krzemienski. “We are disrupting the banking industry through our focus on the customer and I look forward to ensuring that everyone who interacts with BankMobile has the best, most seamless banking experience.”
Fiddler has over 15 years of experience successfully building and expanding technology brands and has been a part of BankMobile overseeing product management for over five years. She has a proven track-record of implementing a dynamic and lucrative commercialization strategy to drive adoption and retention. During her tenure at BankMobile, she has implemented an integrated approach to marketing, incorporating Artificial Intelligence and other consumer data to optimize the customer journey and relationship with BankMobile. Fiddler was instrumental in building out the product roadmap and using consumer feedback to create a unique recognition program for students. Prior to BankMobile, she worked on building a technology software and hardware division for a top consumer packaged goods company. Fiddler holds Bachelor’s degrees from Quinnipiac University and New York University, along with a certification from the Direct Marketing Association.
For over three years, Krzemienski has been BankMobile's Chief Design Officer and led its user experience design program and creative strategy. Prior to BankMobile, he was the Creative Director & Entrepreneur-in-Resident at Aspire Venture, developing products and experiences at the intersection of cutting-edge technology and entertainment. He was also previously CEO of Second Fiction, LLC., Creative Director at The Fictory and Creative Director/Principal at Postage, Inc. Krzemienski graduated at the top of his class from the Hussian School of Art.
With 1.8 million customers, BankMobile is in the Top 15 banks in the U.S. in terms of number of consumer checking accounts serviced. BankMobile Disbursements serves more than five million students on nearly 800 campuses nationwide. The bank also provides refund management services to one in every three college students in the country.
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About BankMobile
Established in 2015, BankMobile is a division of Customers Bank and America’s largest and fastest growing mobile-first bank offering checking and savings accounts and personal loans. BankMobile provides an alternative banking experience to the traditional model and is focused on technology, innovation, easy-to-use products and education with the mission of being “customer-obsessed” and creating “customers for life.” The disruptive, multi-partner distribution model, known as “Bank-as-a-Service,” created by the executive team enables BankMobile to acquire customers at higher volumes and substantially lower expense than traditional banks. Its low-cost operating model enables it to provide low-cost banking services to low/middle-income Americans who have been left behind by the high-fee model of “traditional” banks. Today, BankMobile provides its “Bank-as-a-Service” platform to colleges and universities and currently serves nearly two million account-holders at nearly 800 campuses (covering one out of every three students in the U.S.). BankMobile is operating as the digital banking division of Customers Bank, which is a Federal Reserve regulated and FDIC-insured commercial bank. For more information, please visit: www.bankmobile.com.
About Customers Bank
Customers Bank is a super-community bank with $10.6 billion in assets as of September 30, 2018, offering commercial and consumer banking services along the I-95 corridor from Washington, DC to Boston; and in Chicago. Commercial products include cash management; commercial and industrial loans; small business loans; SBA government-guaranteed loans; commercial and multi-family real estate loans; and financing for leasing businesses and residential developers.
Customers Bank provides consumer banking services including savings, checking, and money market accounts; certificates of deposit; residential mortgages; and consumer loans. Additional consumer products are marketed by BankMobile, BankMobile Vibe, and Ascent.
Customers Bank is a member of the Federal Reserve System with deposits insured by the Federal Deposit Insurance Corporation. Customers Bank is an equal opportunity lender. Customers Bank takes pride in delivering extremely high levels of customer service while charging comparatively very low fees; service that makes our clients say, ''Wow.''
Commercial clients enjoy Single Point of Contact service with one team to handle all banking needs. Some retail bank clients are afforded Concierge Banking® Services that brings banking to them, when and where they need it. Customers Bank is a subsidiary of Customers Bancorp, Inc., a bank holding company with its headquarters located in Phoenixville, Pennsylvania. The voting common shares of Customers Bancorp, Inc. are listed on the New York Stock Exchange under the symbol CUBI.
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