NEW YORK, Feb. 12, 2019 (GLOBE NEWSWIRE) -- BrandVerge, a premium advertising marketplace for media buyers and sellers, today announced several Advisory Board appointments, including Carl Fremont, President at Wavemaker, Caitlin Engler, VP Sales and Brand Partnerships at Refinery29, and Mike Dupree, Industry Manager at Twitter. These industry leaders join an all-star line-up of Advisory Board members and investors, including Anthony Iacovone, CEO at Barometric, Michael Provenzano, CEO at Vistar Media, Jeff Zink, Executive Director/Partner of the Westchester Business Accelerator and former Regional Vice President of Yahoo!, Carol Bowen, former President at Bowen Marketing, and Samir Chokshi, a 20-year Wall Street lawyer and hedge fund investor.
The Nexus Between Advertisers and Their Media Partners
"Building and sustaining a brand’s awareness and image to drive purchase consideration remains a key component of growth for marketers. One way to accomplish this is through an association with content in a collaborative partnership with premium publishers. There is a strong need for a utility to assist media planners and buyers with obtaining up-to-date access to premium publisher content. That is what BrandVerge is: a single point of contact to access premium content, saving time and money from a mostly manual process," said Carl Fremont, President of Wavemaker. “BrandVerge is uniquely positioned to deliver the premium advertising marketplace with transparency and efficiency. I am honored to be on board and look forward to providing guidance on their continued innovation and contribution to the marketplace.”
Sticky Engagement for Brands, Agencies and Premium Publishers
In the last six months, BrandVerge has experienced 20% month over month client growth – from both premium publishers and media buyers, arming media buyers with direct access that saves days and weeks of work, and generating significantly more unique account views per proposal for media sellers, reducing their subscription sales cycle down to just over a month. Nearly 95% of BrandVerge media buyers use the platform every 28 days.
“After a brainstorm, media planners manually research and contact premium media companies, use technology to refine what is relevant, and issue an RFP. But it shouldn’t be this tedious,” said Lynn Browne, co-founder of BrandVerge.
“There is tremendous value in automation for agencies and brands who are under pressure to be more innovative and do more for less. With nearly 60% higher brand recall, premium advertising is where media buyers are focusing, and by using predictive analytics and machine learning, we are enabling that direct connection for buyers and sellers, saving them months of research and planning so they can focus more on delivering premium breakthrough campaigns,” said Mollie Kehoe, co-founder of BrandVerge. “We are thrilled to add Carl, Caitlin and Mike to our advisory board, helping deepen our bench of digital technology media luminaries.”
BrandVerge was built to simplify the premium advertising industry and improve the way that advertisers and agencies discover, build, and activate breakthrough partnerships and opportunities. The platform is already trusted and relied on by premium publishers and media buyers, including NYLON, Penske Media Corp., Daily Mail, Media Storm, The Media Kitchen, Earthbound, and Resolute Digital.
“BrandVerge is like the Kayak or TripAdvisor of content buying. For media buyers who demand brand integrity and publishers that seek more collaboration, it’s got to be BrandVerge,” said Anthony Iacovone, CEO of Barometric. “We want to help make them the favorite destination for discovering unique premium media opportunities.”
About BrandVerge
Content comes in numerous forms: premium, sponsored, native, and branded. BrandVerge integrates and orchestrates content, in all its forms, into an elegant marketplace – providing the advertising industry with a premier destination to shop, sell and create premium media opportunities. By empowering advertisers and premium publishers with transparency and control like no other platform can, BrandVerge transforms the content discovery experience. For more information, visit: www.gobrandverge.com.
Contact:
Jennifer Schenberg
PenVine for BrandVerge
917-445-4454
jennifer@Penvine.com