Los Angeles, CA, Feb. 21, 2019 (GLOBE NEWSWIRE) -- SEEDLIP, the world’s first distilled non-alcoholic spirit is proud to announce a new global partnership with Mercedes-AMG Petronas Motorsport as an official supplier to the reigning FIA Formula One™ World Champions.
As part of the campaign, exclusive Seedlip cocktails will be served in the team’s hospitality suite at all Formula One Grands Prix, enriching the guest experience with sophisticated non-alcoholic options.
Ben Branson, Founder of Seedlip says: ‘We are honored to partner with Mercedes-AMG Petronas Motorsport and together provide a global platform for the designated driver. With a shared commitment to innovation & technical excellence we are incredibly excited to work together throughout the F1 season.’
‘It’s fantastic to welcome an energetic young brand like Seedlip to Mercedes-AMG Petronas Motorsport,’ says Toto Wolff, Team Principal & CEO. ‘We’re happy that Seedlip is now part of our family, enriching our guest experience at the track with natural, non-alcoholic drinks. We’ve signed a number of new partners recently, underlining that Formula One remains a leading marketing platform for companies to drive brand development and business growth.’
Founded three years ago, Seedlip is on a mission to solve the age-old dilemma of ‘what to drink when you’re not drinking®' with the world’s first distilled non-alcoholic spirits. Today, Seedlip’s range of three spirits [Seedlip Spice 94, Seedlip Garden 108 and Seedlip Grove 42] is available in over 25 countries and served by many of the world’s best cocktail bars, restaurants & hotels.
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