NEW YORK, Feb. 25, 2019 (GLOBE NEWSWIRE) -- Horizon Media, a leader in the performance-driven application of data and marketing insights, announced today that it has launched a new agency, Big. Big is designed to provide big resources to start-ups, e-commerce and emerging brands. Big will be led by Gene Turner, EVP Chief of Horizon Next who will now oversee both Horizon Next and Big.
Big is an entirely performance-based entity and, as a clear commitment to its mission of delivering business outcomes for its clients, Big has developed a compensation model based one-hundred percent on driving improved business outcomes.
With this simple but ambitious mission, and its bold remuneration model, Big is clearly positioned as a true business partner for its clients. Start-ups, e-commerce and emerging brands need partners who are completely vested in their mutual success. In developing the concept and launching Big, Horizon understood that only such a committed partner could bring an integrated strategy, big thinking, and access to vast resources and marketing technologies that are essential for these ambitious companies to achieve their full growth potential.
Digital disruption has created endless opportunity but, despite the potential upside, many marketers are not seeing improved business outcomes. This is in large part due to their siloed agency partnership models unable to provide them with the seamless integration and agility so critically needed by fast-moving start-ups and e-commerce brands.
“With fast, seamless integration, Big is firmly positioned to drive business outcomes over the long term through the optimal balance of data-driven efficiency, and insight-driven content, to create compelling, relevant and rewarding brand stories that drive consumer action and deliver business outcomes,” said Gene Turner, EVP Chief of Horizon Next.
Big’s core offering will be holistic data management and will provide clients with customized access to brand strategy, consumer insights, trend analysis, social listening, customer journey mapping, channel planning, strategic media investment across all channels, SEO consulting, programmatic buying, content marketing, brand health, path to conversion analysis, reporting and analytics.
“We believe that our compensation model, one based entirely upon delivering improved business outcomes, represents a true commitment to business partnership and the success of our clients,” said Vincent O’Toole, Horizon EVP Chief Operating Officer and Chief Financial Officer. “It is also a clear signal of the confidence we have in Big’s ability to disrupt the industry and the value it will generate for our clients,” added O’Toole.
Big will launch with its inaugural client, a new brand dedicated to millennial moms coming later this year from the parents that brought you Fridababy.
“Consumer interactions with brands have been forever changed. People want to discover and connect with brands that are honest and transparent. That’s a space that legacy brands often struggle to occupy--no matter how big their media budgets are,” said Eric Hirschhorn, Fridababy Chief Marketing Officer.
“That’s why we connected immediately to the vision Bill and Gene shared with us for Big. With their insight-driven, performance-based approach to media, we have the transparency and shared commitment to trying innovative approaches to reaching our audience in ways other brands haven't been able to. It is no surprise that Bill is at the forefront of this approach. He has been a pioneer in the media industry his entire career helping to build some of the most iconic brands in the world,” added Hirschhorn.
Horizon Media has been very active in moving beyond its core agency offering. In addition to continually adding new internal service offerings, in 2015, Horizon launched a new media agency, Canvas Worldwide, in a joint venture with INNOCEAN Worldwide. Canvas launched to service the Hyundai and KIA businesses, it has since grown and added new clients such as Heineken USA, Breville, Annapurna Pictures and Wingstop Restaurants. In 2016, Horizon turned its direct marketing division into a standalone entity, Horizon Next, since winning major clients UnitedHealth Group, Peloton, Safelite and ADT to name a few. Horizon also recently signed an agreement with Hylink, China’s largest digital agency, providing each agency with greater insight and access to the Chinese and U.S. markets respectively. The launch of Big continues Horizon’s ambitious expansion into new and important markets as it continues to grow market share.
About Horizon Media
Horizon Media, Inc. is a global leader in the performance-driven application of data and marketing insights. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the second largest U.S. media agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.
Earning the industry’s highest honor, Bill Koenigsberg, President, CEO and Founder of Horizon Media, will be inducted into the American Advertising Federation (AAF) Hall of Fame on April 30, 2019, at Cipriani Wall Street in New York City.
About BIG
Big is an entirely performance-based entity with a mission of delivering improved business outcomes for Start-ups, e-commerce and emerging brands. Big is a true business partner for its clients and is completely vested in their mutual success. Big gives these clients access to big resources and provides clients with integrated strategy, big thinking, and access to the most critical resources and marketing technologies that are essential for these ambitious companies to harness their full growth potential.
Big’s core offering is holistic data management, providing clients with customized access to brand strategy, consumer insights, trend analysis, social listening, customer journey mapping, channel planning, strategic media investment across all channels, SEO consulting, programmatic buying, content marketing, brand health, path to conversion analysis, reporting and analytics.
About Fridababy
Fridababy is a breakthrough parenting brand, creating products for moms and dads they didn't even know they needed, including their survival must have, NoseFrida, the SnotSucker.
For further information please contact
Horizon Media
Stephen Hall
(212) 220-1744
shall@horizonmedia.com