MINNEAPOLIS, March 04, 2019 (GLOBE NEWSWIRE) -- Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today that Jon Ochetti has joined the company as CFO, responsible for all areas of finance and accounting. As part of Outsell’s senior leadership team, he will also play a role in determining the company’s growth strategy.
Ochetti was most recently Vice President - Business Strategy and FP&A at the Star Tribune Media Company. Prior to that, he was Vice President – Finance for publisher Meredith Corporation’s marketing services agency, MXM. He also worked in finance positions at McDonald’s Corporation and KPMG.
“Jon has deep experience in media and marketing, and understands the challenges of moving from traditional to online media,” said Wethington. “That, combined with his financial background and expertise, made him the ideal candidate for Outsell’s CFO position. We’re excited to have him on board.”
“Outsell is doing so many exciting things in the automotive marketing world,” said Ochetti. “I think that the industry is at an important inflection point in that digital is really overtaking traditional media as the most effective communications channel. It’s a space I know well, and I’m thrilled to join this team.”
About Outsell
Outsell offers the first AI-driven marketing automation platform that empowers automotive dealerships and OEMs to create lasting customer relationships driving incremental sales and profits. Our proprietary technology harnesses massive amounts of data creating accurate and powerful consumer profiles that engage your customers and prospects exactly where they are in their individual lifecycles. That’s why Outsell is the trusted platform for over fifteen hundred dealers representing all major automotive brands. To learn more, visit https://www.outsell.com/ or follow us at @Outsell.
Media contact:
Michelle Faulkner
(617) 510-6998
michelle@big-swing.com
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/b8a2aa70-9059-4c7b-a142-4759a2e87f02