Manhattan Beach California, UNITED STATES, March 20, 2019 (GLOBE NEWSWIRE) -- Leapgen, a digital transformation company shaping the future of work, appoints global provider services head, Kristin Penney, to lead the solution provider services practice to ensure Leapgen is building deeper relationships across the ecosystem of workforce technology vendors.
In a labor market that’s more highly employed and has greater options than ever before, organizations are looking for better ways to attract, retain and develop top talent. They look to Leapgen to help develop a people-driven vision, strategy and plan to differentiate them in the market. Technology is the final element in Leapgen’s proven Mindset-People-Process-Technology framework that ensures HR and IT can take action on the vision, strategy and plan put in place.
A team of seasoned experts and leading industry analysts, including Jason Averbook, Mike Brennan, Jim Holincheck, Yvette Cameron, and more are actively shaping the future of work and reinventing how HR and the workforce exist. Kristin has already begun formally establishing relationships with global solution providers in the HR and workforce technology ecosystem by delivering strategy and go-to-market (GTM) expertise as a service, helping to connect these solution providers with their desired HR and IT target audiences.
Leapgen Global Provider Services include:
- Access to thought leadership experts
- Education on best practices and proven approaches
- GTM strategy and analysis
- Messaging and positioning, sales enablement, and proof-point development
- Product roadmap assessment and feature validation
- Conducting research, including surveys and market analysis
- Thought leadership content and support campaigns
In addition to the standard services available to solution providers, Leapgen offers the subscription-based service, Leap Now, which provides executives, sales, marketing, product strategy, client service, and partnership teams with ongoing access to industry thought leaders and advisors. As part of a subscription, your team will have a dedicated Leap Coach who conducts regular Leap Reviews designed to keep your organization moving forward and to build a plan to support all GTM initiatives. The subscription provides unlimited inquiries into the Leap Network of consultants, coaches, and domain-based advisors with highly flexible connection options to experts through Zoom conferencing, dedicated Slack Channels, Asana project tracking, and real-time collaboration through Google docs.
“Leapgen is uniquely positioned to connect HR buyers to technology providers because we are helping bridge the gaps between strategy and execution of the digital transformation vision for the workforce,” said Jason Averbook, CEO and Co-Founder of Leapgen. “I felt Kristin was best suited to expand our provider practice due to her broad perspective of the market and intimate knowledge of our enterprise services. She is already connecting vendors to HR buyers based on intimate knowledge and meaningful relationships she’s built with vendors. She is perfectly poised to develop even tighter relationships while growing our services in the practice.”
“HR leaders are looking to leverage technology that will enable purposeful drivers like equal pay, diversity & inclusion, personal well-being, career progression, social good and more,” said Kristin. “My goal is to ensure we are building strong relationships with providers who can deliver on the vision and strategy for a better workforce experience while increasing mindshare and validation for their offering to HR buyers.”
ABOUT KRISTIN PENNEY
Kristin Penney brings over 20 years of technology and software marketing experience to Leapgen, fueling high growth companies through brand building, customer advocacy, demand generation, and strategic partnerships. Prior to Leapgen, she was a member of the executive team at PowerToFly, a diversity hiring platform, and held a variety of management roles at TeleSign (acquired by BICS in 2017), Velocify (acquired by Ellie Mae in 2017), Knowledge Infusion, Oracle, and PeopleSoft. Kristin has brought numerous enterprise-level, multinational products to market in the HCM, CRM and security markets. As a passionate advocate for women’s health and wellbeing, Kristin is a mentor for women recovering from catastrophic health conditions and is married and raising her two sons in Scottsdale, Arizona.
ABOUT LEAPGEN
Leapgen is a digital transformation company shaping the future of work. Leapgen is highly respected as a visionary partner to organizations looking to design and deliver a digital workforce experience that will produce valued outcomes to the business. Leapgen helps enterprise leaders as well as solution providers rethink how to better design and deliver employee services and architect HR technology solutions that meet the expectations of the workforce and the needs of the business. They do this in Centers of Excellence focused on consulting, coaching, content, and community.
Attachment