SAN FRANCISCO, April 03, 2019 (GLOBE NEWSWIRE) -- Zignal Labs, a leading media analytics and brand measurement technology company, has announced the agenda for Zignal Summit 2019, to be held April 25th in San Francisco.
The event will bring together global leaders in communications, marketing, social media, analytics and digital strategy to explore how companies and brands can navigate an unpredictable media landscape, mitigate digital risks and build trust across audiences.
Zignal Summit 2019 will feature insightful solo presentations and dynamic panel discussions led by speakers from globally-recognized brands, including Capital One, Accenture, ExxonMobil, GoPro, LendingClub, SAP, CVS Health, The Public Good Projects, and more.
Session topics include:
- Brand Storytelling – Key Topic Associations that Impact the Bottom Line
- Digital Transformation, Measurement & the Challenge of Proving Value
- Preventing & Detecting Crisis in a Chaotic Climate
- The Value of Purpose-Driven Brands
- Information Operations & the War of Ideas
- Responding to the CSR Challenge
The event will also feature the unveiling of the latest cutting-edge products from Zignal Labs and a keynote on discovering and implementing brand purpose from respected C-Suite leader Sharon MacLeod, former Global Brand Vice President of Unilever’s Dove Men+Care.
“Today more than ever, business leaders must understand how the increasingly complex media landscape impacts their reputation and brand health,” said Josh Ginsberg, CEO and Co-Founder of Zignal Labs. “Zignal Summit 2019 will empower leaders with proven, data-driven communications strategies and innovative ideas from experts at the top of their fields on how to build and protect brands.”
Guests interested in attending can register online. The summit is closed to press – media who are interested in learning more or connecting with event speakers and Zignal Labs leadership should email Zignal@skdknick.com.
A full list of speakers, as well as the event agenda, can be found on the event page. Zignal Summit 2019 will be held at Hotel Nikko San Francisco.
About Zignal Labs
Zignal Labs is the world’s leading media analytics company, helping companies build and protect their most valuable asset: their brand. With unparalleled data veracity, speed to surface insights and a holistic view of the traditional and new media landscape, Zignal Labs empowers the most innovative communications and marketing teams across the Fortune 1000 to measure the conversation around their brands in real-time, rapidly identify and mitigate reputational risks and inform strategic decision-making to achieve mission-critical business outcomes. Headquartered in San Francisco with offices in New York City and Washington, D.C., Zignal serves customers around the world, including Expedia, GoPro, DaVita, Under Armour, Synchrony Financial, Prudential, DTE Energy, The Public Goods Project and Uber. To learn more, visit: www.zignallabs.com.