MARINA DEL REY, Calif., April 09, 2019 (GLOBE NEWSWIRE) -- AUDIENCEX, a leading provider of digital marketing solutions for mid-market businesses, today announced an exclusive partnership with Marin Software, a global leader in ad management solutions for performance-driven advertisers and agencies. Under the terms of the partnership, AUDIENCEX becomes the official provider of the MarinOne platform for mid-market brands and agencies. MarinOne unifies search, social, and eCommerce advertising within a single platform, enabling advertisers to maximize the results of their digital campaigns by giving them a single view of the customer. Through this partnership, AUDIENCEX’s clients now have an expanded ability to drive efficient, scalable cross-channel growth.
Since its inception, AUDIENCEX has dedicated itself to the mid-market, empowering advertisers with enterprise class martech not normally available to them. The company often elevates this by striking partnerships with premium partners that enhance its mission. AUDIENCEX’s partnership with Marin Software exemplifies this by making MarinOne available to more digital marketers.
“We are incredibly thrilled to embark on this strategic partnership with Marin Software,” said AUDIENCEX CEO and executive chairman, Reeve Benaron. “It signals another step forward in our mission to empower marketers of all sizes with the tools they need to drive real, measurable growth. Now more than ever, the mid-market can enjoy the same clarity, quality, cohesion, and control of their omnichannel campaigns as the enterprise, without enterprise level commitments. We couldn’t be more optimistic about the impact this will have for agencies and brands alike.”
“Partnering with AUDIENCEX marks a milestone for Marin Software,” said Chris Lien, Founder & CEO at Marin Software. “Every day, our platform helps marketers drive clear, measurable results for their businesses. Now, in partnership with AUDIENCEX, we are delighted that more marketers will be able to enjoy higher efficiency and transparency in their search, social, and ecommerce campaigns.”
According to a recent survey of IAB committee members, 57% of digital marketers expect cross-channel measurement and attribution to occupy most of their time and resources in 2019, a clear indicator that cohesive and efficient cross-channel solutions are sorely needed by time and resource constrained mid-market advertisers.
The interest in cross-channel efficiencies is part of a growing trend to captivate increasingly fractured audiences in the moments that matter, irrespective of device or channel.
AUDIENCEX COO and co-founder Jason Wulfsohn notes, “The customer journey is nonlinear, transcending devices and platforms. To truly engage audiences in a meaningful way, marketers need — and deserve — full-funnel, omnichannel solutions. Today, with MarinOne, we’re delivering on that need to better empower the mid-market and elevate the state of digital advertising.”
For more information about AUDIENCEX’s new partnership with Marin Software or to schedule a demo, please contact Amplify@audiencex.com.
About AUDIENCEX
AUDIENCEX is an integrated advertising and marketing agency driven to empower marketers, engage audiences, and elevate advertising. Trusted by over 500 brands & agencies, AUDIENCEX is a leading provider of high performing, end-to-end campaigns for marketers of all industries, empowering them with the strategic support & innovative martech they need to effectively engage even the most elusive audiences.
AUDIENCEX is headquartered in Marina Del Rey and operates in 11 offices throughout North America, including New York, Chicago, Toronto, Dallas, and San Francisco.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising. Marin helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.
Forward Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties, including, among other things, statements regarding Marin’s business, research, and product capabilities. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including, but not limited to, our ability to grow sales and marketing capabilities, retain and attract personnel, develop and release new features, increasing competition in our market, fluctuations in our operating results and inability to forecast financial metrics, and other general market, political, economic, and business conditions.
These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value, and effect as well as other risks and uncertainties detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q, and current reports on Form 8-K which Marin Software may file from time to time, all of which are available free of charge at the SEC’s website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin Software’s expectations as of April 9, 2019. Marin Software assumes no obligation to, and expressly disclaims any obligation to update, any such forward-looking statements after the date of this release.
Media Contact
Hollis Guerra
Blast PR for AUDIENCEX
hollis@blastpr.com
805-403-0705