NORTON SHORES, Mich., April 30, 2019 (GLOBE NEWSWIRE) -- Essentra’s specialty industrial components business announced today the relaunch of the Reid brand and newly architected ecommerce website. Reid (formerly Reid Supply) is a premier provider of branded and private-label industrial components to the US manufacturing market.
Reid also announced the appointment of their new GM, Shelly Koeck, who brings a broad range of operational and strategic expertise in manufacturing, technology, and OEM engineered product offerings. Under Koeck’s leadership, Reid has launched centralized centers of excellence to create a hybrid model of advanced digital services combined with personalized customer support, distribution, sales, engineering, and other unique services to create an enhanced customer experience.
Officially launched this month, ReidSupply.com is now live and enables customers to browse and purchase from a comprehensive digital catalog of more than 40,000 products from leading brands like Destaco, Kipp, Vlier, Mitutoyo, DimcoGray, ER Wagner, Elesa, Starrett, Southco, Garr Tool, 3M, and others. The site also offers the company’s own line of high-performance Reid Select products, known for premium quality at competitive prices.
Established in 1948, Reid Supply grew from a small family business in western Michigan into a premier provider of industrial components and services to customers nationwide. In 2011, Reid Supply was acquired by Essentra, one of the industry’s largest manufacturers and distributors of vital manufacturing parts and components. The union allowed Reid the ability to enhance their solution-based focus by providing new resources to expand their reach and broaden their product and service offerings.
With Essentra’s guidance, Reid has spent the past several years investing resources and capital into enhancing every aspect of the company to better align with changing market needs. These investments have yielded vast improvements to their supply chain, product lines, technology, and infrastructure, enabling Reid to secure a strong ecommerce position with the ability to give customers the speed and flexibility they demand.
“While many competitors are quick to develop digital platforms and replace personalization with standardization, we have decided to forge our own path,” states GM, Shelly Koeck. “We’re borrowing from what made the company great over the past 70 years, while innovating and integrating technology as a way to enhance the customer experience, without replacing our personalized approach. The website is the first of many exciting enhancements we are developing. Our focus is on personalizing and customizing our business to meet the ever changing needs of our customers.”
The newly launched ReidSupply.com offers a full range of competitively-priced components, with same-day shipping available for standard in-stock products – available direct from the company’s US supply chain. Reid will continue to offer quantity discounts and other added services across their expanded product lines.
The company’s goal is to not only solidify their status as a premier provider of specialty industrial components, but as a leading innovator of quality and market-differentiating services. The Reid support team will continue to provide and expand their services, including in-house engineers for consulting, product/solution customization and repair, as well as innovative sourcing and creative inventory programs to name a few.
In the age of impersonal digital interfaces, a key objective for Reid is to maintain strong personal ties to its customer base while welcoming new customers with a flexible, solution-based approach that is rare in the industry. Reid’s customer-focused strategy will combine their new, fully-integrated website, agile business infrastructure, and skilled support specialists to create a customer experience designed to meet and exceed expectations.
The US-based service team picks up where the website leaves off, to better source, advise, sell, and deliver the products and services their customers need. Reid is everything you love about a small company, with the power and technology of a larger company.
Headquartered in Norton Shores, Michigan, Reid has a dedicated sales and support team serving all North America. To connect with a sales representative for your region, please contact Sales@ReidSupply.com or call 1.800.253.0421. To learn more about Reid products and services, visit ReidSupply.com.
About Reid
Welcome to Reid, a premier provider of branded and private-label industrial components to the US manufacturing market. With over 40,000 products available 24/7, the Reid name remains synonymous with customer value, a reputation earned daily through efficient product sourcing combined with innovative engineering and support services that are unmatched in the industry. For over 70 years, engineers and buyers at leading manufacturers rely on Reid to enhance productivity, on-time delivery, and customer value at every interaction. To learn more about Reid products and services, visit ReidSupply.com.
Media Contact:
Michelle Lakatos
Marketing Communications
MichelleLakatos@Essentra.com
T: 1.231.767.3795