Toronto, ON, May 21, 2019 (GLOBE NEWSWIRE) -- The Canadian Credit Union Association is launching a new national brand program that will celebrate the defining principles of Canada’s credit unions, highlighting how they deliver on what Canadians are really looking for with their “You First, Banking Second” campaign.
“We are so excited to launch this new campaign” says Martha Durdin, President and CEO of the Canadian Credit Union Association. “Our research has confirmed that the one thing Canadians are looking for – focus on people above all – is also what sets credit unions apart. So, our new campaign will show Canadians we can meet their needs, while also complementing and aligning with messaging from individual credit unions across the country.”
The campaign launches today and will encourage Canadians to learn more about their local credit unions and how they can help meet life goals large and small while making people first the focus, by visiting http://canadacreditunions.ca/.
About Canadian Credit Union Association
Canadian Credit Union Association is the national trade association for Canada’s credit unions and caisses populaires outside Quebec. These financial institutions offer a full-range of retail banking services to over 5.7 million Canadians. Collectively Canada’s 252 credit unions generate over $6.5 billion in economic impact, are leaders in small business lending, and have assets of over $225 billion. To learn more about the credit union difference and find a credit union near you, visit www.ccua.com.