San Mateo, CA, Nov. 21, 2019 (GLOBE NEWSWIRE) -- Reflektion, the world’s leading AI-powered personalization platform for the retail industry, announced today it received the 2019 Rele Award for the best Digital Commerce Engagement Platform. This annual award, presented at the Personalization19 event in San Diego, honors companies, practitioners, and technology providers who create and deliver exceptional personalization experiences. Reflektion was also a finalist for two other distinguished awards: "Personalization Tech Solution of the Year" and "Data Science, AI, and Intelligence Platforms.”
Reflektion’s Customer Engagement Platform provides online brands and retailers with a comprehensive and individualized approach to online sales and digital touchpoints. Using Artificial Intelligence (AI) and Natural Language Processing (NLP), Reflektion’s Customer Engagement Platform creates a personalized and connected shopping experience to drive more revenue and increase online shopping conversions. Based on an internal study of its customer base, Reflektion’s platform improves site conversion rates by 25%, add-to-cart rates by 150% and revenue by 15%.
With Reflektion’s breakthrough patented technology, consumers enjoy a connected, individualized shopping experience delivered to their laptop and mobile devices. Retailers can set the level of personalization that suits their revenue goals and watch as the Customer Engagement Platform’s AI works in real time to deliver search results, recommendations, category pages, landing pages, personalized content, and email to shoppers. Further, Reflektion delivers breakthrough analytics functionality that empowers eCommerce retailers to better plan, track, and act to achieve specific business goals with optimized product placements, individualized promotions, and informed keyword strategies.
“We’re honored to win the 2019 Rele Award for Digital Commerce Engagement Platform,” Amede Hungerford, Chief Marketing Officer at Reflektion stated. “In today’s hyper-competitive world of eCommerce, retailers must either engage consumers with individualized content and recommendations or risk losing touch with their online shoppers. By leveraging industry-leading AI and NLP technology, our platform offers exclusive, 1:1 personalized and connected shopping journeys across digital touchpoints — substantially driving eCommerce growth.”
To learn more about the Reflektion Customer Engagement Platform, please visit www.reflektion.com/demo.
About Reflektion
Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.
Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.
Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.
Reflektion is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, and Clear Ventures.
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