SAN FRANCISCO, Dec. 03, 2019 (GLOBE NEWSWIRE) -- Zignal Labs, provider of a real-time AI customer and brand insights platform, today announced that David Atlas has joined the company as Chief Marketing Officer. Atlas will oversee demand generation, product marketing and corporate marketing. In addition, he will optimize the company’s overall efforts to ensure it is best able to achieve its mission of enabling users to create more customer-optimized brands and campaigns, and detect potential threats before they fully emerge.
“David understands the potential of a company that has eight years of experience applying proprietary AI and machine learning to real-time social, traditional and broadcast media,” said Adam Beaugh, CEO and co-founder of Zignal. “He is a fast-moving, dynamic and creative marketing leader who joins our team at the perfect moment, just as our Fortune 500 customers are prompting us to widen the aperture of the use cases our platform supports.”
With over 25 years of high tech and internet marketing experience, Atlas is an expert in creating awareness of and demand for cutting-edge technologies. He previously served as CMO at Persado, SVP of Marketing at StrongView (now Selligent) and SVP of Sales & Marketing at Goodmail, as well as managing Collective Gain, his successful marketing consulting practice.
“What strikes me most about Zignal is how the company is essentially mapping influence flowing among groups of people,” said Atlas. “Brands, candidates, products, threats - all of these are functions of what people believe. Having spent nearly a decade mining real-time media data, Zignal can observe, mathematically, customer beliefs and potential threats being formed. The value of that is enormous.”
This announcement comes on the heels of significant momentum for Zignal in recent months, including the launch of the company’s Partner Program, recognition of the company and its customers by The Holmes Report’s Innovator 25 Americas 2019 and the appointments of Jonathan Dodson to Chief Technology Officer and Aaron Hayes-Roth as Vice President of Revenue & Partnerships.
About Zignal Labs
Zignal Labs is the world’s leading media insights company, using AI and machine learning to mine social, traditional and broadcast media for emergent insights and signals about changing beliefs. Zignal helps marketers, communicators and designers launch more compelling campaigns, products and customer experiences, and helps risk managers and analysts identify potential threats before they fully emerge. Headquartered in San Francisco with offices in New York City and Washington D.C., Zignal serves customers around the world, including Expedia, GoPro, DaVita, Under Armour, Synchrony, Prudential, DTE Energy, The Public Goods Project and Uber. To learn more, visit: www.zignallabs.com.
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