TORONTO, Aug. 04, 2020 (GLOBE NEWSWIRE) -- Worksport Ltd (Formerly Franchise Holdings International Ltd)., (OTCQB: WKSP) (or the “Company”) has received approval from the Financial Industry Regulatory Authority (FINRA) to change its stock ticker symbol from FNHI to WKSP. The change reflects the Company’s overall branding strategy and the transition in its corporate identity to Worksport. The new Worksport name and WKSP symbol, which the OTC is expected to update in a matter of days, will allow the company to finally fully brand itself as a leader in the automotive accessories market. Worksport currently manufactures technologically innovative tonneau covers for the international light truck market.
“In a year of major milestones, including new fast-growing customers, and securing patent and trademark protection for Worksport’s intellectual property, receiving approval for the new WKSP stock symbol is a very meaningful step for the company,” said Worksport CEO Steven Rossi. “We are diligently working towards our ambitious goal of achieving a leadership position not only in the light truck accessories market, where we enjoy a technological advantage, but also in new product lines that will be very significant for Worksport.” Worksport’s patent and portfolio is now nearing 30 individual assets and is expanding internationally and growing rapidly.
Rossi said that the company is devoting most of its marketing focus to expanding the Worksport-branded tonneau cover business. “The essence of branding is to have all assets reflect one message and having WKSP as our stock symbol accomplishes that in one important step forward,” Rossi said. “Investors and customers will view us as Worksport or WKSP across the board.”
Worksport management is working diligently to bring several developments to fruition and will keep investors and shareholders updated, Rossi said. In the near future, Worksport will be announcing developments relating to a new website, media assets, a public offering, its sales & supply chain, the much anticipated TerraVis, and other new IP assets, Rossi said.
About Worksport Ltd.
Worksport Ltd., an innovative manufacturer of high quality, functional, and aggressively priced tonneau/truck bed covers for light trucks like the F150, Sierra, Silverado, Canyon, RAM, and Ford F-Series. For more information please visit www.worksport.com. Currently listed on the OTCQB Market under the trading symbol “WKSP.”
Connect with Worksport:
For further information please contact:
Mr. Steven Rossi
CEO & Director
LinkedIn
Twitter
Franchise Holdings International
T: 1-888-554-8789
E: srossi@worksport.com
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