Dublin, Sept. 22, 2020 (GLOBE NEWSWIRE) -- The "AR/VR based Healthcare Digital Marketing Service Providers Market, 2020-2030" report has been added to ResearchAndMarkets.com's offering.
The AR/VR based Healthcare Digital Marketing Service Providers, 2020-2030' report features an extensive study of the current market landscape and future opportunities associated with the AR/VR based digital marketing industry in the healthcare domain.
The advent of smartphones coupled with the easy accessibility of information on the internet has rendered it crucial for companies to establish a digital presence. As opposed to traditional strategies, digital marketing is not only cost-effective but offers several ancillary benefits, such as targeted outreach and data-driven output.
In fact, a recent study stated that digital advertising is expected to account for around 50% of the overall global advertisement spend by 2021. However, the adoption of digital marketing solutions in the pharmaceutical industry has been stymied owing to various regulatory restrictions; presently, the healthcare industry accounts for only 2% of the US digital ad spend.
Despite this, it is encouraging to note that over 85% of the patients in the US have access to digital and online resources to assist them in making informed healthcare decisions. Further, most of the individuals claim to use healthcare apps to track their diagnosed condition; therefore, a large amount of data is available for studying the trends associated with a particular indication.
In addition, a recent study concluded that physicians are actively using different digital and social media platforms in order to make healthcare-related decisions, such as prescription of a particular drug. The aforementioned factors indicate that there is a growing need for pharma companies to increase their digital presence, through activity on social media and participation in online forums, in order to widen their reach to target the relevant customer segments.
Amongst other elements, the report features:
- A review of the current market landscape of companies offering AR/VR based digital marketing services, featuring type of technology (AR, VR, and MR), AR/VR specific services (video/content generation, website development, mobile application development and game development), additional digital marketing services (consulting, content marketing, customer relationship management, data analytics, marketing automation, product branding, quality assurance, SEO, SEM, social media marketing and training), information on the year of establishment, company size and location of headquarters.
- An insightful 2X2 representation, highlighting the competitiveness analysis of digital marketing companies, taking into consideration supplier power (based on company size) and service strength (based on strength of service portfolio) of the companies.
- Elaborate profiles of prominent digital marketing companies, featuring a brief overview of the company, its financial information (if available), recent developments, and an informed future outlook.
- An analysis highlighting the potential strategic partners segregated on the basis of their likelihood of entering into a collaboration with digital marketing companies. The analysis takes into consideration multiple relevant parameters, such as number of trials, therapeutic area, geographical footprint, and company size.
- An analysis of various AR/VR based digital marketing initiatives of big pharma players (shortlisted based on the extent of activity in this domain), based on multiple parameters, such as the year of initiative, type of initiative, type of application area and type of solution. In addition, leading players and leading partners have been highlighted based on the number of initiatives.
- A case study on recent use cases, wherein various digital marketing strategies have been adopted by pharmaceutical/healthcare players, highlighting different business needs of such players and key takeaways of the solutions provided by the digital marketing companies.
One of the key objectives of the report was to understand the primary growth drivers and estimate the future opportunity within the market. Based on several parameters, such as digital marketing spend within the pharma industry, the extent of adoption of AR/VR technologies and expected annual growth rate, we have provided an informed estimate of the likely evolution of the market, in the mid to long term, for the period 2020-2030.
Key Topics Covered:
1. PREFACE
1.1. Scope of the Report
1.2. Research Methodology
1.3. Chapter Outlines
2. EXECUTIVE SUMMARY
3. INTRODUCTION
3.1. Chapter Overview
3.2. Key Challenges in Pharmaceutical Marketing
3.2.1. Need for Product Differentiation
3.2.2. Growing Demand for Patient Centric Healthcare
3.2.3. Lack of Standard Performance Metrics
3.2.4. Need for Scientific Communication
3.3. Importance of Digital Marketing
3.4. Popular Digital Marketing Strategies
3.4.1. Social Media Marketing
3.4.2. Content Marketing Strategy
3.4.3. Marketing Automation
3.4.4. Search Engine Optimization and Marketing
3.4.5. Artificial Intelligence based Marketing
3.5. Use of Augmented Reality and Virtual Reality (AR/VR) in Pharmaceutical Digital Marketing
3.6. Growth Constraints in AR/VR Industry
3.7. Future Perspectives
4. AR/VR BASED HEALTHCARE DIGITAL MARKETING COMPANIES: CURRENT MARKET LANDSCAPE
4.1. Chapter Overview
4.2. Digital Marketing in Pharmaceutical Industry: Overall Market
4.2.1. Analysis by Type of Technology
4.2.2. Analysis by AR/VR based Services Offered
4.2.3. Analysis by Type of Digital Marketing Services Offered
4.2.4. Analysis by Secondary Marketing Services Offered
4.2.5. Analysis by Year of Establishment
4.2.6. Analysis by Company Size
4.2.7. Analysis by Geographical Location
5. COMPANY COMPETITIVENESS ANALYSIS
5.1. Chapter Overview
5.2. Methodology and Key Parameters
5.2.1. Competitiveness Analysis: AR/VR based Digital Marketing Service Providers based in North America
5.2.2. Competitiveness Analysis: AR/VR based Digital Marketing Service Providers based in Europe
5.2.3. Competitiveness Analysis: AR/VR based Digital Marketing Service Providers based in Asia-Pacific
6. COMPANY PROFILES
6.1. Chapter Overview
6.2. ARworks
6.2.1. Company Overview
6.2.2. Recent Developments and Future Outlook
6.3. CG Life
6.4. CubeZoo
6. 5. Impact XM
6.6. INVIVO Communications
6.7. Mindgrub
6.8. Mirum
6.9. PIXACORE
6.10. Quast Media
6.11. Random42
6.12. Tipping Point Media
6.13. vStream
7. POTENTIAL STRATEGIC PARTNERS
7.1. Chapter Overview
7.2. Scope and Methodology
7.3. Potential Strategic Partners for Digital Marketing Companies
7.3.1. Most Likely Partners
7.3.2. Likely Partners
7.3.3. Less Likely Partners
7.3.4. Least Likely Partners
8. DIGITAL MARKETING RELATED INITIATIVES OF BIG PHARMA PLAYERS
8.1. Chapter Overview
8.1.1. Analysis by Year
8.1.2. Analysis by Type of Initiative
8.1.3. Analysis by Type of Application Area
8.1.4. Analysis by Type of Solution
8.1.5. Leading Players: Analysis by Number of Initiatives
8.1.6. Leading Partners: Analysis by Number of Initiatives
9. CASE STUDY
9.1. Chapter Overview
9.2. Narola Infotech for Zocular
9.2.1. Narola Infotech
9.2.2. Zocular
9.2.3. Business Needs
9.2.4. Objectives Achieved and Solutions Provided
9.3. Viscira for Actelion
9.4. SoftCover VR for LifeLabs
9.5. Virtual Reality Ireland for MISA
9.6. ViitorCloud for vCura
9.7. Kwebmaker for Lilavati Hospital
9.8. Intermind for My Health Meter
9.9. VR Vision for Providence Healthcare
9.10. CitrusBits for Zoetis
10. MARKET FORECAST
10.1. Chapter Overview
10.2. Forecast Methodology and Key Assumptions
10.3. Overall AR/VR based Digital Marketing Opportunity in Healthcare Industry, 2020-2030
10.4. AR/VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology, 2020 and 2030
10.5. AR/VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product, 2020 and 2030
10.6. AR/VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User, 2020 and 2030
10.7. AR/VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Regions, 2020 and 2030
11. EXECUTIVE INSIGHTS
11.1. Chapter Overview
11.2. Unanimity Information & Technology
11.2.1. Interview Transcript: Pritam Sahu, Director, Unanimity Information & Technology
11.3. Kwebmaker
11.3.1. Interview Transcript: Dhananjay Arora, Founder, and CEO, Kwebmaker
12. CONCLUSION
13. APPENDIX 1: TABULATED DATA
For more information about this report visit https://www.researchandmarkets.com/r/4pibz8
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