Dublin, Oct. 27, 2020 (GLOBE NEWSWIRE) -- The "Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.
The overall mobile AR market was valued at USD 5.9 billion in 2019 and is projected to reach USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025.
Mobile augmented reality (MAR) is a technology that permits computer-generated data or imagery to precisely overlay physical objects in real-time through handheld devices such as smartphones, tablets, personal digital assistants (PDAs), gaming consoles, smart glasses, and wearable devices.
The use of AR apps in these devices completely changes the way a user interacts with 3D virtual objects in the real world, in real-time. These AR-enabled devices are used in different verticals such as commercial, consumer, industrial, medical for various applications.
This technology enhances the perception of reality, thereby improving the user experience and providing data by tracking live videos. With the rising use of smartphones and AR browsers, consumers are gradually accepting this human-computer interaction (HCI), and mobile augmented reality is gaining attention in terms of further research.
Major companies present in the MAR market are Google, Inc. (US), PTC (US), Apple Inc. (US), Wikitude GmbH (Austria), Samsung Electronics Co. Ltd. (South Korea), Blippar.com Limited (UK), MAXST (South Korea), Magic Leap, Inc.(US), Upskill (US), and Atheer Inc. (US).
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
4.1 Mobile Augmented Reality Market, 2020-2025 (USD Billion)
4.2 Market, by Application
4.3 Mobile Augmented Reality Market in North America, by Application and Country
4.4 APAC is Expected to Emerge as Fastest Growing Market from 2020 to 2025
4.5 Market, by Offering
4.6 Market, by Device Type
4.7 Market, by Region
5 Market Overview
5.1 Introduction
5.2 Evolution of Augmented Reality Technology
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increase in Online Gaming Activities During COVID-19 Pandemic
5.3.1.2 Rise in Demand for Mobile AR from Retail Sector to Enhance Consumers' Shopping Experience
5.3.1.3 Surge in Adoption of AR Technology by Travel & Tourism and Education Sectors
5.3.2 Restraints
5.3.2.1 Limited Processing Power and Storage Capacity
5.3.2.2 Limited User Interface Affecting Navigation Performance of AR Apps
5.3.3 Opportunities
5.3.3.1 Increased Demand for AR Technology from Automotive Sector
5.3.3.2 Unique Value Proposition Through Social Media Apps
5.3.3.3 High Focus of Armed Forces on Digitalization, Along with Rise in Demand from Aerospace Industry
5.3.4 Challenges
5.3.4.1 Social and Privacy-Related Issues Impacting Adoption Rate
5.3.4.2 Requirement to Reconfigure and Redesign AR Apps for Different Platforms and Applications
5.4 Pricing Analysis
5.5 Mobile Augmented Reality Market: Case Studies
5.5.1 Mobidev Created AR App to Increase Customer Engagement
5.5.2 Ruffles Could Increase Sales with AR Game - Amigo
5.6 Regulatory Landscape
5.7 Patent Analysis
6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.2.1 AR Ecosystem
6.3 Industry Trends
6.3.1 High Adoption of AR Smart Glasses to Improve Work Efficiency
6.3.2 Increased Demand for AR for Rugged Display Applications
6.4 Augmented Reality Technologies
6.4.1 Mobile Augmented Reality
6.4.2 Monitor-Based Technology
6.4.3 Near-Eye-Based Technology
7 Types of Mobile Augmented Reality
7.1 Introduction
7.2 Marker-Based Augmented Reality
7.2.1 Passive Marker
7.2.1.1 Passive Marker is Most Widely Used Type of Marker-Based Augmented Reality
7.2.2 Active Marker
7.2.2.1 Active Marker Uses Led to Track Objects
7.3 Markerless Augmented Reality
7.3.1 Model-Based Tracking
7.3.1.1 Model-Based Tracking Depends on Camera Movements
7.3.2 Image Processing-Based Tracking
7.3.2.1 Image Processing-Based Tracking Requires Optical Scanners or Cameras for Processing Images
7.4 Anchor-Based Augmented Reality
7.4.1 Anchor-Based AR is Used to Overlay Virtual Images in Real Space
8 Mobile Augmented Reality Market, by Offering
8.1 Introduction
8.2 MAR Software
8.2.1 Software, by Function
8.2.1.1 Workflow Optimization and Remote Collaboration are Most Trending Applications of Augmented Reality
8.2.1.1.1 Remote Collaboration
8.2.1.1.2 Workflow Optimization
8.2.1.1.3 Documentation
8.2.1.1.4 Visualization
8.2.1.1.5 3D Modeling
8.2.1.1.6 Navigation
8.2.2 Mobile AR Application Platforms
8.2.2.1 Mobile AR Application Platforms are Easy to Learn
8.2.3 Mobile AR Software Development Kits
8.2.3.1 Sdks are Used for Deploying AR Solutions for Specific Requirements and Frameworks
8.3 MAR Services
8.3.1 AR Design and Development
8.3.1.1 AR Design and Development Service Providers Ensure Successful Installation of MAR Apps
8.3.2 Deployment and Support Services
8.3.2.1 Cloud-Based Services
8.3.2.1.1 Emergence of Mobile Devices with AR Capabilities Creates Need for Cloud-Based AR Services
8.3.3 AR as a Service
8.3.3.1 Samsung Has Developed New AR Zone - AR as a Service
8.3.4 AR Support Services
8.3.4.1 Maintenance and Support Services Help Users to Make Their AR Mobile Apps Convenient to Use
8.4 Impact of COVID-19 on Offerings
9 Mobile Augmented Reality Market, by Device Type
9.1 Introduction
9.2 Smartphones
9.2.1 Use of Smartphone-Installed AR Apps for Marketing and Advertising Applications Fosters MAR Market Growth
9.3 Tablets
9.3.1 Bigger Screen Size of Table ts Helps Increase Their Demand for Gaming and Remote Learning Applications
9.4 Personal Digital Assistants/Handheld Game Console
9.4.1 Adoption of Personal Digital Assistants in Consumer Applications Propels MAR Market Growth
9.5 Other Devices
9.6 COVID-19 Impact on Mobile Augmented Reality Market for Device Types
10 Mobile Augmented Reality Market, by Application
10.1 Introduction
10.2 Consumer
10.2.1 Gaming
10.2.1.1 Augmented Reality Enhances Interactivity in Gaming and Provides More Immersive Experience to Gamers
10.2.2 Sports & Entertainment
10.2.2.1 Entertainment Sector is Major Market for 3D Display Technology, Thereby Creating Need for AR Technology
10.3 Aerospace & Defense
10.3.1 AR is Being Used in Aerospace & Defense Applications to Combat Enemies
10.4 Healthcare
10.4.1 Augmented Healthcare Apps Can Help Save Lives and Treat Patients Seamlessly, Irrespective of Severity of Issue
10.5 Commercial
10.5.1 Rising Demand for Mobile AR Apps in E-Learning and E-Commerce Sectors Drives Market Growth
10.5.1.1 Tourism and Sightseeing
10.5.1.2 E-Learning
10.5.1.3 E-Commerce and Marketing
10.6 Enterprise (Manufacturing)
10.6.1 Training, Development, Designing are Factors That Drive Adoption of Mobile AR in Enterprises
11 Geographic Analysis
12 Competitive Landscape
12.1 Overview
12.2 Ranking of Players in Market
12.3 Market Share
12.4 Company Evaluation Matrix
12.5 Competitive Situation and Trends
12.6 Fundraising
13 Company Profiles
- 8Ninths Inc.
- Appentus Technologies
- Apple
- Atheer Inc.
- Augment
- Bidon Games Studio
- Blippar
- Craftars
- Eon Reality
- Google, Inc.
- Groove Jones
- HQsoftware
- Inde
- Inglobe Technologies
- Magic Leap, Inc.
- Marxent Labs, LLC
- Maxst
- Next/Now
- Niantic
- PTC Inc.
- Samsung Electronics
- Scanta
- Scope AR
- Talepspin
- Upskill
- Vironit
- Wikitude GmbH
- Zappar
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