Dublin, Dec. 15, 2020 (GLOBE NEWSWIRE) -- "The TV Market in Italy 2020-2022 - Italian TV Changes Skin" report has been added to ResearchAndMarkets.com's offering.
A real tsunami hit the Italian television in 2020 as a result of the pandemic, accelerating its transformation. The market in 2020 experienced a strong contraction overall: -5%. Pay-TV is the only growing resource, strengthening its leadership over advertising (-13%). Even in a context of expected general recovery, in the next two years, from 2020 to 2022, the process is going to consolidate, with Broadband TV reaching 12.5 million homes in 2022, compared to 7.4 million in 2020, with a CAGR of above 30%. Pay-TV will surpass FTA TV for the first time in the history of Italian television.
In terms of revenue, the market is expected to grow at an annual rate of 5.4%, reaching ? 8.5 billion in 2022. Advertising will also increase, even significantly (+ 6% annually), but will not return to the levels of 2019 even at the end of 2022. Despite the expected decline in the broadcast platforms as DTH and DTT, pay-TV will continue to grow at an average annual rate (CAGR) of 6.1%. This is made possible by the explosion of BBTV services, by the entry of Sky as a network operator providing triple-play services and above all by the SVOD, which will record a CAGR of 31% in the related period.
Sky, Mediaset and Rai will share more than 3/4 of the total television market. While remaining dominant, however, they will reduce their slice in the cake to the other operators, which will reach 23% of the total. Sky will remain the main player on the Italian TV market but will fall down -3%, as a result of the explosion of VOD services by new fierce competitors. Mediaset remains the main player in advertising, with 53% of the total. In pay-TV, Sky remains firmly the leader, while significantly reducing market shares, going from 74% in 2020 to 60% in 2022. Other operators are close to ?2 billion, thanks above all to the VOD services, allowing them to go from 25% in 2020 to 39% in 2022.
Key Topics Covered:
Executive Summary
- Methodological Note
Introduction
- The Market in 2020
Part I The Market
- Italian Television
- Revenues
Part II The Players
- Market Overview
- Sky
- Rai
- Mediaset
- Other Operators
Main Events
Companies Mentioned
- Amazon
- DAZN
- Disney
- Mediaset
- Netflix
- Now TV
- Rai
- Sky
For more information about this report visit https://www.researchandmarkets.com/r/nmsndq
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