Dublin, Dec. 15, 2020 (GLOBE NEWSWIRE) -- The "Over-the-top Market by Component, Device Type, Content Type, Revenue Model, User Type, and End User: Global Opportunity Analysis and Industry Forecast, 2020-2027" report has been added to ResearchAndMarkets.com's offering.
An over-the-top (OTT) application is an app or service, which is used to deliver film and TV content via the internet, without the need for users to subscribe to a traditional cable or satellite pay-tv service such as a Time Warner Cable or Comcast. Services that come under OTT platform are related to media & communication, and are lower in cost as compared to traditional method of delivery.
Owing to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is expected to increase exponentially in the coming years. Moreover, affordable rates of high-speed mobile internet boost the adoption of OTT services. OTT service or content can be broadcasted virtually over devices such as smart TVs, smartphones, and gaming consoles, which is not under the administrative control of OTT service or content provider.
In the past years, OTT services were related to video and audio content over the internet. However, owing to the advances in technology, the definition of OTT has expanded to any service/content, which is available on the internet. TV digitalization initiatives taken by various broadcasters and government have evolved OTT content as a popular platform for video consumption, thereby boosting the demand for OTT services and videos among developing economies.
Factors such as surge in demand for OTT in developing regions, rise of subscription video-on-demand (SVoD) services, availability variety of content, and increase in requirement of live streaming channels fuel the growth of the global over-the-top market. In addition, The rise in demand for OTT services and gaming during the lockdown period due to the outbreak of COVID-19 along with availability of freemium models in price-sensitive markets significantly contributes toward the growth of the global market.
However, a lack of data network infrastructure and latency issues hinder the market growth for OTT services. Furthermore, emergence of new OTT markets and new developments in OTT technology are anticipated to offer remunerative opportunities for the expansion of global the over-the-top market during the forecast period.
KEY MARKET PLAYERS
- Amazon Web Services (AWS)
- Netflix
- Hulu, LLC
- Google LLC
- Apple Inc.
- Telestra
- Rakuten Inc.
- Microsoft Corporation
- Tencent Holdings Ltd.
Key Topics Covered:
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
Chapter 2: Executive Summary
2.1. Key Findings
2.1.1. Top Impacting Factors
2.1.2. Top Investment Pockets
2.2. Cxo Perspective
Chapter 3: Market Overview
3.1. Market Definition and Scope
3.2. Key Forces Shaping Over-The-Top Market
3.3. Value Chain Analysis
3.4. Market Evolution/Industry Roadmap
3.5. Case Studies
3.6. Market Dynamics
3.6.1. Drivers
3.6.1.1. Surge in Demand for Ott Services in Developing Regions
3.6.1.2. The Rise in Svod Services in Emerging Markets
3.6.1.3. Availability of Variety of Content
3.6.1.4. Surge in Demand for Live Streaming Channels
3.6.1.5. The Rise in Demand for Ott Services and Gaming During Lockdown
3.6.2. Restraints
3.6.2.1. Lack of Data Network Infrastructure
3.6.2.2. Latency Issues
3.6.3. Opportunities
3.6.3.1. Emergence of New Ott Markets
3.6.3.2. New Developments in Ott Technology
3.7. Covid-19 Impact Analysis on Global Over-The-Top Market
Chapter 4: Over-The-Top Market, by Component
4.1. Overview
4.2. Solution
4.3. Services
Chapter 5: Over-The-Top Market, by Device Type
5.1. Overview
5.2. Smartphones
5.3. Smart Tvs
5.4. Laptops, Desktops, & Tablets
5.5. Gaming Consoles
5.6. Set-Top Box
Chapter 6: Over-The-Top Market, by Content Type
6.1. Overview
6.2. Video
6.3. Audio
6.4. Games
6.5. Communication
Chapter 7: Over-The-Top Market, by Revenue Model
7.1. Overview
7.2. Subscription
7.3. Advertisement
7.4. Hybrid
Chapter 8: Over-The-Top Market, by User Type
8.1. Overview
8.2. Personal
8.3. Commercial
Chapter 9: Over-The-Top Market, by End-user
9.1. Overview
9.2. Media & Entertainment
9.3. Education & Training
9.4. Health & Fitness
9.5. It & Telecom
9.6. E-Commerce
9.7. BFSI
9.8. Government
Chapter 10: Over-The-Top Market, by Region
Chapter 11: Competitive Landscape
11.1. Key Player Positioning Analysis, 2019
11.2. Top Winning Strategies
11.3. Competitive Dashboard
11.4. Key Developments
Chapter 12: Company Profiles
12.1. Amazon Web Services, Inc.
12.2. Apple Inc.
12.3. Facebook, Inc.
12.4. Google, LLC.
12.5. Hulu, LLC
12.6. Microsoft Corporation
12.7. Netflix, Inc.
12.8. Rakuten, Inc.
12.9. Telstra Corporation Limited
12.10. Tencent Holdings Ltd.
For more information about this report visit https://www.researchandmarkets.com/r/etaj9h
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