Dublin, Dec. 24, 2020 (GLOBE NEWSWIRE) -- The "Doll, Toy and Game Global Market Opportunities and Strategies to 2030: COVID 19 Impact and Recovery" report has been added to ResearchAndMarkets.com's offering.
The global doll, toy and game market reached a value of nearly $102.5 billion in 2019, having increased at a compound annual growth rate (CAGR) of 7.1% since 2015. The market is expected to grow from $102.5 billion in 2019 to $128.0 billion in 2023 at a compound annual growth rate (CAGR) of 5.7%. The slow forecast growth is mainly due to lockdown and social distancing norms imposed by various countries and economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is also restrained due to uncertain demand due to an impending global recession. The market is expected to reach $153.1 billion in 2025 and $235.5 billion in 2030.
Growth in the historic period resulted from emerging markets growth and live streamers and gaming influencers. Factors that negatively affected growth in the historic period were stringent regulations and increasing costs. Going forward, increasing popularity of educational and scientific toys, increasing involvement and growing concerns of screen time will drive the growth. Factors that could hinder the growth of the doll, toy and game market in the future include growing privacy concerns, regulatory restrictions to curb video games addiction, reduction in free trade, supply chain disruption due to the impact of COVID-19 and global recession.
The Asia Pacific was the largest region in the global doll, toy and game market, accounting for 31.3% of the total in 2019. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the doll, toy and game market will be the Africa, and the Asia Pacific, where growth will be at CAGRs of 14.0% and 11.9% respectively during 2019-2023. These will be followed by Eastern Europe, and the Middle East, where the markets are expected to grow at CAGRs of 11.5% and 11.0% respectively.
The top opportunities in the doll, toy and game market segmented by type will arise in the electronic toys segment, which will gain $45,007.6 million of global annual sales by 2023. The top opportunities in the doll, toy and game market segmented by distribution channel will arise in the online/ internet segment, which will gain $20,103.5 million of global annual sales by 2023. The top opportunities in the doll, toy and game market segmented by type of product will arise in the dolls and accessories segment, which will gain $10,875.3 million of global annual sales by 2023. The top opportunities in the doll, toy and game market segmented by material will arise in the plastic segment, which will gain $11,941.3 million of global annual sales by 2023.
Market-trend-based strategies for the doll, toy and game market include use of near field communication, rising interest in traditional toys, the growing trend of blind bag toys, investment in STEM-based toys, colour-changing toys and toys based on popular characters. Companies should also look at investing in eco-friendly toys and investing in augmented reality and virtual reality. Player-adopted strategies in the doll, toy and game market include acquiring emerging technological companies, expanding brand portfolios through new product launches and expanding business operations in other regions.
To take advantage of the opportunities, the publisher recommends the doll, toy and game companies to focus on the production of traditional toys, focus on investing on stem-based toys, focus on acquisitions of startups, leveraging e-commerce to maximize reach and revenues, set up authorized distributors and sales representatives, offer competitive pricing, leveraging social media platforms to promote their products, focus on promoting products in schools and promoting products during holiday seasons.
Markets Covered:
The global doll, toy and game market is segmented -
- By Type: Electronic toys; Non-Electronic toys
- By Material: Plastic; Wood; Metal; Others
- By Distribution Channel: Mass Merchant/Discount Stores; Online/Internet; toy Stores; Others
- By Type Of Product: Games and Puzzles; Infant and Pre-School toys; Construction toys; Dolls & Accessories; Video Games; Others
Regions: Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Time series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Companies Mentioned
- A.P. Products
- A.R. Creations
- Aar Kay Trading Co.
- Abhishek Traders
- Aditya Soft Toys
- Afterskool Toys And Games Pvt Ltd
- Ajay Enterprises
- Ajay Kumar And Bros
- Anand International
- Ankit Toys Mfg.Co.
- Apex Manufacturing Co., Ltd.
- Aradhana Traders
- Auldon Toys
- Bandai Namco Holdings Inc.
- Bindal Traders
- Bunti Toys
- Callaway Golf Co.
- ChangYou
- Chuni Lal Gyan Chand
- Crescent Trading Corporation
- Custom Plush Canada
- Discovery Toys
- ESPI Toys
- Estrela
- Everest Toys
- Foshan Kurhn Toys
- Funskool (India) Ltd.
- Game-Ways
- GFT Group
- Giant Interactive Group Inc.
- Goliath Games
- Happy Worker
- Hasbro, Inc.
- Jainex Agencies
- JAKKS Pacific, Inc.
- JRC Toys
- Kongzhong Corp
- LeapFrog Enterprises
- Manas International
- Masoom Playmates Pvt. Ltd
- Mattel, Inc.
- Nerf
- NetDragonWebsoft Holdings Limited
- Nintendo Co., Ltd.
- Parkdale Novelty
- Perfect World
- Polaris Industries Inc.
- Ravensburger Group
- Shanda
- Simba Dickie Group
- Smart Playthings Pvt. Ltd.
- Sonokong Co, Ltd.
- Special Need Toys
- Spin Master Ltd.
- Square Enix Holdings Co., Ltd.
- Stortz Ink
- Sturm Ruger & Company
- Takara Tomy Co. Ltd
- Thames & Kosmos
- The Lego Group
- Toyland Company
- Triangle Educational Aids
- Volks, Inc.
- Vtech Holdings
- WowWee
For more information about this report visit https://www.researchandmarkets.com/r/wuam9m
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