Orlando, Florida, May 27, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today unveiled the next generation of BrandGraph®, the social media intelligence platform. This latest generation of BrandGraph is tightly integrated with IZEAx Unity Suite, which also received multiple upgrades and new features available today.
Key improvements to the BrandGraph offering include:
Full TikTok Platform Support
A first in competitive benchmarking, BrandGraph reports now include TikTok content, as do brand profiles, BrandGraph trends, and the other new tools announced today.
BrandGraph Compare
BrandGraph Compare enables marketers to benchmark social media activity among brands across the entire BrandGraph Universe. The Compare feature provides a slew of comparison data-sets (including a breakdown of key social media content statistics), identifies influencers, benchmarks engagement rates, and more.
Example : Benchmark the brands Ford vs. Pepsi vs. Dunkin’ vs. CVS
BrandGraph Themes
Themes are ‘super classifiers’ that enable BrandGraph to connect wildcard brands, categories, mentions, keywords, hashtags - even emoji - together into a singular concept for identification and classification. Themes are used to contextually group content and provide insights both within BrandGraph and across the IZEA software ecosystem.
Example : The video game theme includes over one thousand identifiers including game titles (Fortnite), game consoles (XBOX), game streaming (Twitch), game hashtags (#gamergirl)
Creator Interests
BrandGraph is now able to provide insights related to the content being produced about a brand. This information can be used by marketers to better understand the ‘content culture’ of their own brand or a competing brand.
Example : Jeep has a high concentration of influencers posting about camping, photography, sunsets, and the military. Tesla influencers post more about space travel, memes, consumer electronics, and climate change.
Brand-produced Content
BrandGraph now provides marketers with a tool to see the content themes of posts made by brands themselves. This tool can be used to quickly view content strategies for competitive or collaborative evaluation, similar to influencer profiles in IZEAx.
Example : BrandGraph programmatically identified that Lego has shared content to promote Star Wars, Nintendo, and Nasa.
BrandGraph 500
An entirely new offering, the BrandGraph 500 is a real-time, continually-updated list of the top brands in BrandGraph, ranked by the volume of social media content being created about them. This industry-first feature evolves as new brands are added to the BrandGraph Universe and is viewable in monthly increments. Brands can now see not only their ranking against competitors, but the brand universe at-large, all curated programmatically by IZEA technology.
Example : Star Wars jumped 17 spots to #6 in the month of May as a result of May 4th related content.
For more information about IZEAx visit : https://izea.com/brandgraph/
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release and BrandGraph are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. For IZEA’s full safe harbor statement, please visit https://izea.com/safe-harbor-statement/.
Attachments