Dublin, June 22, 2021 (GLOBE NEWSWIRE) -- The "Global Data Visualization Tools Market By Tool Type, By Business Function Type, By Deployment Type, By Enterprise Size, By End User, By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027" report has been added to ResearchAndMarkets.com's offering.
The Global Data Visualization Tools Market size is expected to reach $10.8 billion by 2027, rising at a market growth of 11.2% CAGR during the forecast period. Data visualization refers to a collection of a broad range of business applications. The concept of visualizing data is widely utilized in a variety of technologies & terms like scorecards, dashboards, business intelligence, infographics, analytics and big data. It helps businesses to obtain a relevant report from an ever-growing, wide and huge amount of business data.
There are several customers who believe that the utilization of big data by data visualization that contributes to improved and better decision making. There is an increasing amount of data witnessed by the retail industry in recent time through numerous channels like apps, blogs and social sites. The majority of the unorganized data generated is not utilized that can provide important information, if properly utilized. The integration of the Internet of Things (IoT) in the retail industry has augmented in the last few years due to the increased usage of gadgets like RFID and sensors.
Data visualization tools offer a wide variety of benefits to the companies such as better understanding, accurate analysis of the data, better decision making, boost sales, identification of various trends & patterns in the competitive market etc. All these benefits of data visualization tools help organizations to address their issue at an initial level, generate more insights from available data and support the business growth of the companies.
COVID-19 Impact:
The market of data visualization tools has recorded various improvements especially in tools that are provided by the industry players. Due to the covid-19 pandemic, different verticals like retail, manufacturing, and energy & utilities have registered a slight decline but some verticals like government, BFSI, and healthcare & life sciences have seen a minimal impact of the pandemic. There is increasing usage of bar charts, line charts, and choropleth maps in the news due to the pandemic. The simple data visualizations have been widely utilized to communicate crucial information about the COVID-19 pandemic to the public. The most appealing improvements that took place owing to the COVID-19 situation is that companies that are best at the developments of dashboards integrate the analytics & decision-making approaches and spread them significantly over all the connected channels.
Tool Type Outlook
Based on Tool Type, the market is segmented into Standalone and Integrated. The Standalone market dominated the Global Data Visualization Tools Market by Tool Type 2020, growing at a CAGR of 10.2 % during the forecast period. The Integrated market is experiencing a CAGR of 13.2% during (2021 - 2027).
Business Function Type Outlook
Based on Business Function Type, the market is segmented into Marketing & Sales, Human Resources, Operations and Others. Based on business function, the marketing & sales segment is anticipated to witness the largest market share over the forecast period. It is because the usage of data visualization tools helps sales managers to keep an eye on sales performance against quarterly objectives for revenue, the status of the deal stages in the sales process and the percentage of closed deals.
Deployment Type Outlook
Based on Deployment Type, the market is segmented into On-premise and Cloud. On the basis of deployment type, the on-premise segment is expected to acquire the largest market share over the forecast period. Factors that are supporting the high adoption of on-premises-based data visualization tools are secure data encryption, complete data visibility along with the improved control over data at a different location and the real-time accessibility of data for generating insights.
Enterprise Size Outlook
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The Large Enterprises market dominated the Global Data Visualization Tools Market by Enterprise Size 2020, growing at a CAGR of 10.4 % during the forecast period. The Small & Medium Enterprises market is estimated to grow at a CAGR of 12.8% during (2021 - 2027).
End User Outlook
Based on End User, the market is segmented into BFSI, Government & Defense, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others. By vertical, the BFSI vertical is estimated to hold the biggest market share over the forecast period. In addition, the healthcare & life sciences vertical is expected to exhibit the highest growth rate during the forecast period. Getting access to unstructured data like the output from medical devices, image reports and lab reports is not helpful to enhance a patient's health. Healthcare providers are majorly utilizing data visualization tools, which help them to accumulate real-time data insights to enhance a patient's health.
Regional Outlook
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Region-wise, North America is expected to emerge as the leading region in the data visualization tools market. In this regional growth, a majority of stakes are acquired by the US in the data visualization tools market. This growth is attributed to the growing amount of data generated by the small- and medium-scale companies in the US market.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Amazon.com, Inc., Alibaba Group Holdings Limited, and Microsoft Corporation are the major forerunners in the Data Visualization Tools Market. Companies such as Salesforce.com, Inc., IBM Corporation, and Oracle Corporation are some of the key innovators in the market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., SAP SE, Microsoft Corporation, Amazon.com, Inc., IBM Corporation, Oracle Corporation, Alibaba Group Holdings Limited, Alteryx, Inc., SAS Institute, Inc., and Dundas Data Visualization Inc.
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Key Topics Covered:
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Opportunities
2.2.3 Market Restraints
2.2.4 Market Challenges
Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Mar - 2021, May) Leading Players
Chapter 4. Global Data Visualization Tools Market by Tool Type
4.1 Global Data Visualization Tools Standalone Market by Region
4.2 Global Data Visualization Tools Integrated Market by Region
Chapter 5. Global Data Visualization Tools Market by Business Function Type
5.1 Global Data Visualization Tools Marketing & Sales Market by Region
5.2 Global Data Visualization Tools Human Resources Market by Region
5.3 Global Data Visualization Tools Operations Market by Region
5.4 Global Other Business Function Type Data Visualization Tools Market by Region
Chapter 6. Global Data Visualization Tools Market by Deployment Type
6.1 Global On-premise Data Visualization Tools Market by Region
6.2 Global Cloud Data Visualization Tools Market by Region
Chapter 7. Global Data Visualization Tools Market by Enterprise Size
7.1 Global Large Enterprises Data Visualization Tools Market by Region
7.2 Global Small & Medium Enterprises Data Visualization Tools Market by Region
Chapter 8. Global Data Visualization Tools Market by End User
8.1 Global BFSI Data Visualization Tools Market by Region
8.2 Global Government & Defense Data Visualization Tools Market by Region
8.3 Global IT & Telecom Data Visualization Tools Market by Region
8.4 Global Healthcare Data Visualization Tools Market by Region
8.5 Global Manufacturing Data Visualization Tools Market by Region
8.6 Global Consumer Goods & Retail Data Visualization Tools Market by Region
8.7 Global Others Data Visualization Tools Market by Region
Chapter 9. Global Data Visualization Tools Market by Region
Chapter 10. Company Profiles
10.1 Salesforce.com, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.5.3 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 SAP SE
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Microsoft Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Amazon.com, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Recent strategies and developments:
10.4.4.1 Partnerships, Collaborations, and Agreements:
10.4.4.2 Product Launches and Product Expansions:
10.4.4.3 Acquisition and Mergers:
10.4.5 SWOT Analysis
10.5 IBM Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional & Segmental Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.5.3 Acquisition and Mergers:
10.5.6 SWOT Analysis
10.6 Oracle Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 Alibaba Group Holdings Limited
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental Analysis
10.7.4 Recent strategies and developments:
10.7.4.1 Partnerships, Collaborations, and Agreements:
10.8 Alteryx, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Partnerships, Collaborations, and Agreements:
10.8.5.2 Acquisition and Mergers:
10.9 SAS Institute, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Partnerships, Collaborations, and Agreements:
10.10. Dundas Data Visualization, Inc.
10.10.1 Company Overview
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