Dublin, July 29, 2021 (GLOBE NEWSWIRE) -- The "TV Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global tv advertising market as it emerges from the COVID-19 shut down.
The global tv market is expected to grow from $88.83 billion in 2020 to $92.33 billion in 2021 at a compound annual growth rate (CAGR) of 3.9%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $93.74 billion in 2025 at a CAGR of 0.4%.
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Where is the largest and fastest growing market for the tv advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The TV Advertising market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider tv advertising market, and compares it with other markets.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
- Market segmentations break down market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
- The tv advertising market section of the report gives context. It compares the tv advertising market with other segments of the tv advertising market by size and growth, historic and forecast.
Major players in the tv advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network, and Vivendi SA.
The TV advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on television. Only goods and services traded between entities or sold to end consumers are included.
Programmatic TV advertising is increasingly becoming popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads which can run as many times as an organizer wants, thus, causing an increase in reach towards the target audience.
The TV advertising market covered in this report is segmented by service type into terrestrial; multichannel; online. It is also segmented by the delivery platform into cable television; satellite television, by broadcasting services into advertisement; subscription, and by time slot into 20 seconds; 60 seconds; more than 60 seconds.
In September 2020, Red Ventures, a US-based marketing and advertising company, acquired CNET Media Group from ViacomsCBS for an amount of $500 million. This deal will help Red Ventures to grow personalized consumer experience and expand into consumer technology and gaming by securing network websites which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom.
The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and is 100% viewed by the subscriber. These advertisements are known as Subscription Supported Video-on-Demand Services. When such ads are viewed by the audience, it reinforces the brand's message. As per IPG Mediabrands Magna reports, OTT video ad spending is growing at a faster rate than any other channel and expected to reach $5 billion by the end of 2020. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising.
The low assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals, these days use smartphones during advertisements until their show returns, which results in less consideration towards the promotions. According to a survey published by VIEO Design, 64% of the people find ads annoying and intrusive. For instance, recently after the merger of Vodafone and Idea, an ad commercial was released to announce the VI logo. Since the release of the commercial, it was aired on every single TV channel on a recurrent mode which led to irritation among the TV audience leading to less frequency of viewing of the ad. Thus, such factors restrict the growth of the TV advertising market.
Key Topics Covered:
1. Executive Summary
2. TV Advertising Market Characteristics
3. TV Advertising Market Trends and Strategies
4. Impact of COVID-19 on TV Advertising
5. TV Advertising Market Size and Growth
5.1. Global TV Advertising Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on the Market
5.2. Global TV Advertising Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market
6. TV Advertising Market Segmentation
7. TV Advertising Market Regional and Country Analysis
7.1. Global TV Advertising Market, Split by Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global TV Advertising Market, Split by Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
8. Asia-Pacific TV Advertising Market
9. China TV Advertising Market
10. India TV Advertising Market
11. Japan TV Advertising Market
12. Australia TV Advertising Market
13. Indonesia TV Advertising Market
14. South Korea TV Advertising Market
15. Western Europe TV Advertising Market
16. UK TV Advertising Market
17. Germany TV Advertising Market
18. France TV Advertising Market
19. Eastern Europe TV Advertising Market
20. Russia TV Advertising Market
21. North America TV Advertising Market
22. USA TV Advertising Market
23. South America TV Advertising Market
24. Brazil TV Advertising Market
25. Middle East TV Advertising Market
26. Africa TV Advertising Market
27. TV Advertising Market Competitive Landscape and Company Profiles
27.1. TV Advertising Market Competitive Landscape
27.2. TV Advertising Market Company Profiles
27.2.1. CBS (Columbia Broadcasting System)
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Comcast Corporation
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Viacom Inc.
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Gray Television Inc.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Sinclair Broadcast Group
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
29. Key Mergers and Acquisitions in the TV Advertising Market
29. TV Advertising Market Future Outlook and Potential Analysis
30. Appendix
For more information about this report visit https://www.researchandmarkets.com/r/bsrope