International Pop Art Duo FriendsWithYou (Sam Borkson & Arturo Sandoval III) Giant Characters Spread Love and Fun across Hong Kong for an Interactive Experience with West Kowloon Neighbourhood

TORONTO and HONG KONG, Sept. 20, 2021 (GLOBE NEWSWIRE) -- The Hong Kong Tourism Board (HKTB) has teamed up with FriendsWithYou in a fun and imaginative partnership to promote the “Hong Kong Neighbourhoods – West Kowloon” programme. The international pop art duo FriendsWithYou is made up of Samuel Borkson from Florida in the US and Arturo Sandoval III from Cuba.

Through a series of online flash mob videos, AR interactive experiences, and gigantic art installations, the happy characters are taking international audiences on a virtual journey across Hong Kong and its world-beating attractions, highlighting the incredible diversity of artistic elements in West Kowloon and encouraging people to explore Hong Kong from an artistic and cultural perspective.

Samuel and Arturo said: “We are thrilled to put our latest art collection, Happy World, on show in Hong Kong, which is the first event of such a remarkable scale for our works in Asia. We hope our collection can spread a message of harmony and joy – the ingredients of life needed in every corner of the world right now. This collection features a family of brightly-coloured characters, including the lead character Little Cloud who will be transformed into a huge inflatable sculpture and greet the public in Art Park in the West Kowloon Cultural District, and other characters, including Rainbow Worm, Jelly, Hug Bug, and Peanut Butter. The group will hop around Hong Kong while sharing their friendship and love and connecting with people from every walk of life. We sincerely hope to bring positive and hopeful vibes to everyone as they spread the vision of Happy World.”

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

FriendsWithYou Collaborates with Superlatives of Hong Kong and the World

The characters by FriendsWithYou have already made their mark in a host of Hong Kong’s best-known landmarks and attractions, and some of them are even the world’s number ones. They have:

  • Visited the West Kowloon Cultural District (WKCD), one of the world’s largest and most ambitious cultural projects;
  • Admired one of the world’s most spectacular skylines at the Sky Corridor of the High Speed Rail Hong Kong West Kowloon Station, and called in on the Avenue of Stars;
  • Ridden on Hong Kong’s trams, which have a place in the Guinness World Records as the largest double-decker tram fleet in service (Hong Kong, 2021);
  • Shopped for seasonal fruit in the Yau Ma Tei Fruit Market, one of Hong Kong’s biggest markets of its kind;
  • Sailed on the Star Ferry – named as one of the world’s “50 Places of a Lifetime” – for sensational views across Victoria Harbour.

The HKTB has followed in their footsteps and recorded their adventures in a collection of fun-packed videos uploaded to the webpage ( - giving people who are unable to visit Hong Kong for the time being the chance to share in the excitement of its world-class attractions.

Inflatable characters bring a giant splash of colour to Art Park

After their tour of Hong Kong, 12 giant inflatable installations of the characters will take up temporary residence from September 23 to October 14 in the Art Park of the WKCD, where Hong Kong people can create their own photo memories with them. The most eye-catching of the characters, Little Cloud, will be more than three storeys high and longer than a bus, while Rainbow will be larger than a minibus. New family members Jelly and Rainbow Worm will also make their global debut in the Art Park. So get ready to see these larger-than-life characters in person as they enjoy their stay in the WKDC Art Park, and bounce around from time to time.

At the same time, the Hong Kong Space Museum will display the iconic smiley face of the FriendsWithYou characters on its exterior wall, radiating energy and optimism to passers-by.

When to see the FriendsWithYou installations in Art Park:
September 23, 2021: HKT 4 pm – 9:30 pm (last admission at 9 pm)
September 24 – October 14, 2021: HKT 11 am – 9:30 pm (last admission at 9 pm)

Visitors get to meet the FriendsWithYou family with an AR experience

As well as their very public appearances, the FriendsWithYou characters will appear virtually from September 23 at six landmark locations: The WKCD Arts Park, the Xiqu Centre, the Yau Ma Tei Tin Hau Temple, the Yau Ma Tei Fruit Market, Temple Street Night Market, and the Avenue of Stars in Tsim Sha Tsui. Visitors can scan QR codes displayed at these locations with their phones, and the FriendsWithYou characters will magically appear to take them on an in-depth tour of West Kowloon and introduce its arts and cultural highlights. The characters will even pose for selfies with visitors.

The FriendsWithYou family

Brightly-coloured and radiating love, harmony, and peace, the FriendsWithYou family members are caring and fun-loving, connecting with everyone they meet and spreading happiness and compassion.

About FriendsWithYou

FriendsWithYou is an art collaboration created in 2002 by Samuel Borkson and Arturo Sandoval III with the aim of bringing more joy, kindness, and love to the world. The project is a vehicle for the exploration of emotional healing through culture creation and art. Each work is created with the intention of transcendence, nurturing care for its viewers or participants. The Happy World collection aims to promote love, harmony, and peace. FriendsWithYou’s creations have been exhibited at the Albright-Knox Art Gallery, Buffalo; Art Basel in Miami Beach; Dallas Contemporary; Galerie Perrotin, Miami; Nanzuka 2G Gallery, Japan; Haus der Kulturen der Welt, Berlin; The High Line, New York; The Indianapolis Museum of Art; Marine Projects, Los Angeles; Museum of Contemporary Art Santa Barbara; Santa Monica Pier in Los Angeles; Oakland Museum of California, most recently at NSU Art Museum in Ft. Lauderdale, and at other museums and galleries worldwide. FriendsWithYou artworks are in the permanent collections of the Museum of Contemporary Art North Miami, The Goldman Family Collection, Montblanc Collection, Soho Beach House, and NSU Art Museum, amongst others.

Members of the media can download the press release, photos and videos from the following links:
Press release:
Photos and videos:
Details of “FriendsWithYou” programme:

For media inquiries, please contact:
Jorge Lee
416-366-2389 ex.206