BOCA RATON, FL, Nov. 22, 2021 (GLOBE NEWSWIRE) -- Thanksgiving festive dinners and Black Friday go hand-in-hand.
“This is the time of year retailers have been waiting for,” said Mitch Gould, founder and CEO of Nutritional Products International, a global brand management firm based in Boca Raton, Fl. “It is the proverbial time when retailers begin turning a profit - going from black to red.”
Gould said shoppers have traditionally shopped in person but more Americans in 2019 made purchases online even before the pandemic started.
“After two years of COVID-19, consumers are returning to brick-and-mortar retail outlets, but online sales should continue to grow larger,” Gould said.
Vtex.com reported several factors that play in favor of online sales:
- Better discounts
- The rise of the internet
- The pandemic effect
“Regardless of whether consumers shop online or in person, projections indicate a healthy ‘green’ holiday season for retailers,” Gould said. “Many of the sales projections are positive.”
RetailDive.com reports that retail sales growth projections range from 7 percent to 11 percent.
“This year, [sales] expectations are much rosier [than last year]," RetailDive.com reported.
Gould said people have a lot to celebrate this week.
“We have families getting together for festive dinners for the first time since the start of the pandemic,” Gould said. “There is also pent-up demand from consumers who have postponed holiday gift-giving during COVID-19,” he said. “Retailers are looking at a robust holiday season.”
Gould, along with the NPI team, also wants to wish everyone a Happy Thanksgiving and a Happy Holiday Season.
“The world has had a rough two years, but this year we are celebrating,” Gould added.
For more information, visit Nutritional Products International online.
MORE ON NPI AND ITS FOUNDER
NPI is a privately-held company that specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand the distribution of their products in the U.S. retail market.
Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, Wayne Gretzky.
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