Dublin, Nov. 29, 2021 (GLOBE NEWSWIRE) -- The "U.S. Pet Market Trends and Opportunities: Cats" report has been added to ResearchAndMarkets.com's offering.
As the second-largest component of the U.S. pet industry by animal type, cats typically benefit from the same favourable trends driving growth in the pet industry overall, including the pandemic pet spending/adoption phenomenon and heightened health focus; the omnimarket strategizing of marketers, service providers, and retailers; and the growing role of the internet in e-commerce and as pet owner influencer.
This report examines growth and development opportunities across pet market products and services for cats, covering all four sectors of the U.S. pet industry - pet food, non-food pet supplies, the veterinary sector, and non-medical services.
Topics addressed include product and service innovation, industry investment, technology, retailing, and cat ownership and cat owner demographic trends.
Key Topics Covered:
Market Overview
- Felines to the Fore
- Cats as Family
- Cats as Personal Health Care
- Cat Opportunities Getting More Spotlight
- Cats by the Numbers: Population Overview
- This Report Vs. Other Analyst's Estimates
- Cat Vs. Dog Ownership Rates
- Number of Cat-Owning Households
- Number of Pet Cats
- Trends by Number of Cats Owned
- Growth in Share of Cat Owners with Senior Cats
- Overweight and Special Needs Cats
- Cats by the Numbers: Dollar Spending
- Cats at 29% of Pet Market Sales
- Average Spending by Cat Household and Per Cat
- Cat Owner Demographics
- 10-Year Growth Demographics for Owning Cats
Pet Food
- An Underserved Community
- New Pet Owners
- E-Commerce, Omnichannel/Omnimarket
- Science-Based and Veterinary Diets
- Segmenting Natural
- Fresh Pet Food
- Small Rides in on Dtc Pet Food Wave
- Wet Pet Food
- Focus on Cat Treats
- Natural, Sustainable, Animal Cruelty-Conscious, and Safe
Non-Food Pet Supplies
- Market Reset: Pandemic Era Spending, Health, Home
- Pandemic Drivers
- Health
- Pet Supplements
- Pet Medications
- DIY Pet Care
- Home
- Cat Litter and Litter Box Momentum
- "Back to Normal"
- Senior Cats
- Tech Products Riding the Pandemic Wave
- Subscription Boxes
- Putting (And Keeping) the Spotlight on Cats
Veterinary Sector
- Targeting Cat Owners
- Competing in an Omnimarket Context
- Targeting Millennials/Gen Z
- Targeting New Pet Owners
- Affordability and Vet Care Options
- Top Customer Priority is Preventive Health Care, Not Cost
Non-Medical Pet Services
- Cats an Underserviced Market Segment
- Low Levels of Household Usage Rates
- Opportunities
- Pandemic Presents New Possibilities for Feline Advancement
- Pet Insurance
- Pet Sitting
- Affluent Households
- Membership/Subscription Programs
For more information about this report visit https://www.researchandmarkets.com/r/z90ifu
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