New York, USA, Jan. 06, 2022 (GLOBE NEWSWIRE) -- According to the report published by Research Dive, the global in-game advertising market is expected to generate a revenue of $13,989.6 million by 2028, growing rapidly at a CAGR of 11.2% during the forecast period 2021-2028. The inclusive report provides a brief overview of the current scenario of the market including significant aspects of the market such as growth factors, challenges, restraints and various opportunities during the forecast period. The report also provides all the market figures making it easier and helpful for the new participants to understand the market.
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Dynamics of the In-game Advertising Market
Drivers: Increasing prevalence of high-speed internet coupled with significant surge in smartphone users across the globe is expected to drive the growth of the market during the forecast period. In addition, extensive growth in the number of gamers across the globe is further expected to bolster the growth of the global in-game advertising market during the forecast period.
Restraints: Certain user devices with limited games support is expected to impede the growth of the in-game advertising market during the forecast period.
Opportunities: Growing prevalence of online multiplayer and location-based games in numerous countries across the globe is expected to create massive opportunities for the growth of the in-game advertising market during the forecast period.
COVID-19 Impact on the In-game Advertising Market
The outbreak of COVID-19 has had a positive impact on the growth of the global in-game advertising market, owing to the occurrence of lockdowns in various countries across the globe. Lockdowns led to a subsequent increase in internet penetration during the pandemic due to the stringent restrictions imposed by the government on social distancing in order to curb the spread of the virus. People across the globe increasingly indulged in numerous games at home in order to kill time, favouring many companies to shift their advertising budget to the gaming platforms.
Check out How COVID-19 impacts the Global In-game Advertising Market: https://www.researchdive.com/connect-to-analyst/8527
Segments of the In-game Advertising Market
The report has divided the market into various segments based on advertising type, device type and region.
Advertising Type: Static Ads Sub-segment to be Most Profitable
The static ads sub-segment is expected to generate a revenue of $6,365.3 million during the forecast period. Increased flexibility of static ads to be integrated with both mobile and desktop games and great deal of personalization offered by them is expected to bolster the growth of the in-game advertising market sub-segment during the forecast period.
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Device Type: PC/Laptop Sub-segment to be Most Lucrative
The PC/laptop sub-segment is expected to generate a revenue of $7,976.9 million during the forecast period. Rising prevalence of professional e-sports coupled with advancements in virtual reality are expected to accelerate the growth of the in-game advertising market sub-segment during the forecast period.
Region: North America region to Dominate the Market
The North American region is expected to generate a revenue of $4,767.8 million during the forecast period. Tremendous investment in online advertising in this region is expected to stimulate the growth of the market. In addition, the surging internet penetration in this region is further expected to bolster the growth of the regional in-game advertising market during the forecast period.
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Key Players of the In-game Advertising Market
1. Alphabet Inc.
2. Anzu Virtual Reality Ltd.
3. Blizzard Entertainment Inc.
4. Electronic Arts Inc.
5. MediaSpike Inc.
6. ironSource Ltd.
7. Motive Interactive Inc.
8. Playwire LLC
9. RapidFire Inc
10. WPP Plc
These players are working on developing strategies such as product development, merger and acquisition, partnerships and collaborations to sustain the market growth.
For instance, in August 2021, Azerion, a Dutch digital gaming and monetisation technology firm, acquired Keymobile, a Swedish mobile advertising platform, in order to expand Azerion’s ambitions to offer a more comprehensive in-game advertising resource to publishers in Europe.
The report also summarizes many important aspects including financial performance of the key players, SWOT analysis, product portfolio, and latest strategic developments. Click Here to Get Absolute Top Companies Development Strategies Summary Report.
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