Study Finds Readers Are Eager to Travel Again
Nearly Half of Respondents Will Travel for Memorial Day 2022
SANTA MONICA, Calif., May 23, 2022 (GLOBE NEWSWIRE) -- Leaf Group’s digital media travel brand, OnlyInYourState, has released a new consumer travel report based on responses from its most recent reader survey. The #3 ranked Travel Information site (source: comScore) surveyed more than 15,000 readers in April 2022 to identify consumer sentiment about travel and future plans for travel through the end of the year.
The OnlyInYourState data shows that, while uncertainty ruled in the past two years, readers are eager to travel again, with 88% of respondents interested in traveling during 2022 and 89% of respondents planning to take multiple trips in 2022. Additionally, nearly half of respondents plan to travel for the upcoming Memorial Day holiday, with 90% of those traveling over the holiday planning to travel by car.
Travelers are opening their wallets: 86% of respondents say the cost of their average domestic trip is up to $2,000. 93% of respondents are planning overnight stays during their travels, with 69% indicating that they plan to stay in a hotel. This has increased considerably compared with OnlyInYourState’s last survey in Fall 2020, when only 41% of respondents were comfortable staying in a hotel.
While nearly one third of respondents plan to travel on an airplane in the next three months, most Americans still prefer to hit the road – with 9 out of 10 respondents saying their preferred method of travel is by car. Almost 80% of respondents want to reconnect with nature at national, state, and local parks while 75% plan to visit small towns or rural destinations this year and over half plan to visit the beach this summer. Less than half of respondents say they will travel less due to gas prices.
“From road trips to air travel, OnlyInYourState readers are excited to pack their bags again and we're eager to support them by providing the content that helps plan their journeys,” said Alaina Nutile, Director of Operations at OnlyInYourState. “OnlyInYourState's audience insights are also a wonderful resource to our brand partners who are looking to uncover the latest consumer behaviors as it relates to travel. We look forward to helping readers and partners alike when it comes to planning seasonal trips, vacation ideas, or inspiration for traveling to our nation's most remarkable destinations."
To learn more, please visit https://www.onlyinyourstate.com/ and to see the results of the most recent consumer travel study, visit https://study.leafgroup.com/.
About OnlyInYourState
Founded in 2015, OnlyInYourState features over 130,000 articles highlighting the off-the-beaten-path attractions and unique natural wonders of each of the country’s 50 distinctive states. The brand’s unique, highly-curated editorial content reaches millions of passionate readers every month and has brought attention to hidden gems, little-known attractions, natural wonders and small and large businesses across the nation. OnlyInYourState is operated by Leaf Group Ltd. For more information, visit https://www.onlyinyourstate.com/.
About Leaf Group
Leaf Group Ltd. is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness & wellness (Well+Good, Livestrong.com and MyPlate App), and home, art & design (Saatchi Art, Society6 and Hunker). Leaf Group is a subsidiary of Graham Holdings Company (NYSE: GHC). For more information about Leaf Group, visit www.leafgroup.com.
Media Contact
Susan Turner
Director of PR
Susan.turner@leafgroup.com
