Pune India, Feb. 06, 2023 (GLOBE NEWSWIRE) -- The market has been studied for the below mentioned-segmentation and regional analysis for North America, Europe, Asia, South America, and the Middle East and Africa. These are the key regions where the laundry detergent pods market is operating and is predicted to expand soon. The manufacturers and suppliers involved in the laundry detergent pods market are present across various countries in the above-mentioned regions.
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The report provides a detailed understanding of the market segments which have been formed by combining different prospects such as the product, application, type, and region. Apart from this, the key driving factors, restraints, potential growth opportunities, and market challenges are also discussed in the below paragraphs.
The significant players operating in the global laundry detergent pods market are Procter & Gamble, Unilever, Ecozone., Waitrose & Partners, ASDA, J Sainsbury plc, Morrisons Ltd, Tesco, MaddieBrit Products, LLC, Dapple Baby, Henkel Adhesives Technologies India Private Limited. among other. To achieve a substantial market share in the worldwide laundry detergent pods market and strengthen their position, manufacturers are pursuing expansion methods such as current developments, mergers and acquisitions, product innovations, collaborations, and partnerships, joint ventures.
Packages or tablets called laundry detergent pods are concentrated washing solution packets. These water-soluble pods with detergents and other ingredients are made to remove tough stains. Several softeners and detergent are measured out exactly into the pods. These detergent capsules are advertised as being incredibly convenient and user-friendly. Also eliminated is the possibility of using too much detergent, which could damage some fragile materials. Due to its convenience and time-saving qualities, laundry detergent pods are growing in popularity among millions of people all over the world, particularly among the working class. While using too much soap shortens the fabric's life and damages it, using too little detergent leads to clothing that are improperly cleaned. On the other hand, capsules of laundry detergent are pre-measured for normal soil and load sizes, ensuring consistent results. These elements reduce the likelihood of using too much detergent while shortening the fabric's lifespan. In contrast to normal detergents and bleach, laundry detergent pods soften the garments and leave a pleasant aroma. More frequently, laundry detergents are developed to effectively remove stains and condition fabrics. Due to the increased demand, laundry detergent manufacturers and distributors have begun to change their marketing strategies. Well-known companies emphasise their global, digital, and social presence in addition to their on-shelf presence. The skin is supposedly treated better by enzyme-free non-biological capsules than by their biological equivalents.
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Scope of Global Laundry Detergent Pods Market Report
| Report Metric | Information |
| Study Period | 2022-2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Market Share Unit | USD Billion |
| Segments Covered | Product, Application, Type, and Regions |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle-East and Africa |
| Major Players | Procter & Gamble, Unilever, Ecozone., Waitrose & Partners, ASDA, J Sainsbury plc, Morrisons Ltd, Tesco, MaddieBrit Products, LLC, Dapple Baby, Henkel Adhesives Technologies India Private Limited. among other |
Segmentation Analysis
The non-biological segment is expected to be the fastest-growing segment in 2022.
The product segment is biological and non-biological. The non-biological segment is expected to witness the highest growth rate during the forecast period. In order to wash clothes with the least quantity of water feasible, which could leave detergent residue on the fabric, increasing water conservation measures are encouraged. Active residue can cause allergies and skin rashes, especially in kids and people with sensitive skin. The enzyme-free non-biological capsules are regarded to be better for the skin than their biological counterparts. Furthermore, it is anticipated that these products' easy accessibility and inexpensive cost in comparison to their biological counterparts will have a big impact.
The household segment is expected to be the fastest-growing segment in 2022.
The application segment is household and commercial. The household segment is expected to witness the highest growth rate during the forecast period. To increase the equipment's longevity, washer manufacturers such as IFB, Whirlpool, and Panasonic recommend utilising laundry detergent pods. The concentrated liquid is free of ingredients that take a while to dissolve since they could pile up and form a layer in various washing machine components, decreasing the efficiency of the machine. Celebrity endorsements and promotions via social media influencers have also had a favourable impact on the uptake of products in the household market.
The detergent powder segment is expected to be the fastest-growing segment in 2022.
The type segment is fabric softener, detergent powder, laundry liquid, and others. The detergent powder segment is expected to witness the highest growth rate during the forecast period. Growing concern about living in a clean environment free of germs, bacteria, dust, and filth is a result of the significance of leading healthy lifestyles and rising per capita spending on household cleaning goods, particularly laundry detergents. Consumers' growing preference for products with strong, pleasant scents has driven vendors to differentiate their goods, and fragrance has grown in significance in household cleaning products.
Regional Analysis
The regional analysis provides a detailed perception of the key regions and the countries. Some of the key countries analyzed for the laundry detergent pods include the US, Canada, Mexico, Germany, France, the U.K., Italy, Spain, Russia, China, Japan, India, Brazil, Peru, UAE, South Africa, and Saudi Arabia.
- The North America region witnessed a major share. For instance, the American multinational consumer products company, Procter & Gamble, is one of the top household and personal care companies in the world. The business expects to generate over USD 26 billion in revenue in 2021 from only fabric care and home care items, which shows how lucrative this market is expanding. About half of Procter & Gamble's net sales come from North America. Under the company's fabric care and home care brands, Tide, Febreze, and Downy are household names in many American homes.
Country Analysis
- Germany
Germany's laundry detergent pods market size was valued at USD 0.75 billion in 2022 and is expected to reach USD 1.12 billion by 2030, at a CAGR of 5.2% from 2023 to 2030.
Compared to other regions, the Germany region is expanding as a result of the use of cutting-edge laundry goods there. Demand for the European market is also anticipated to rise as a result of growing cooperation between detergent manufacturers and eCommerce companies to swiftly reach the biggest number of consumers and plan out new distribution methods.
- China
China’s laundry detergent pods market size was valued at USD 0.78 billion in 2022 and is expected to reach USD 1.20 billion by 2030, at a CAGR of 5.6% from 2023 to 2030.
Due to the growing amounts of money that detergent manufacturers are investing in R&D to develop and produce cutting-edge products for consumers, emerging markets, including China, are expected to experience rapid growth in the textile and service industries as well as a significant increase in e-commerce.
- India
India's laundry detergent pods market size was valued at USD 0.60 billion in 2022 and is expected to reach USD 0.92 billion by 2030, at a CAGR of 5.5% from 2023 to 2030.
The tablet application works well, providing top-notch results and protecting the fabric. The packaging is recyclable and made of recycled materials. Celebrity endorsements aid in increasing consumer awareness in countries like India. The demand for the product is anticipated to rise as a result of this component.
Covid-19 Impact
Covid-19 had a major impact on almost all industries, such as electronics, semiconductors, manufacturing, automobile, etc. However, several companies operating in the technology sector have seen increased revenue due to significant changes in consumer preferences toward technological services. In addition, the pandemic has led to significant growth in technology across developing and developed countries.
Furthermore, the growth of the laundry detergent pods market is mainly driven by the rising innovations.
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