Clifton, New Jersey, Feb. 10, 2023 (GLOBE NEWSWIRE) -- The change in female buying patterns, e-commerce penetration, influence through social media platforms, endorsements by famous celebrities, government programs, and non-governmental programs have all led to the emergence of feminine hygiene. UNICEF and UNESCO initiatives on feminine hygiene products in developing countries have also contributed to the growth of the market. Efforts in remote areas to overcome the prevalent social stigma by lingering around period talks and healthy practices have been somewhat successful. Some of the other factors driving this market include an improved distribution channel, lowering costs of sanitary pads, and free distribution of sanitary pads in government schools and hospitals. Many corporate offices have recently proposed paid period leaves for female employees in addition to sanitary pad vending machines.
Key Takeaways:
- China, the leading country in the feminine hygiene market, is expected to reach a revenue of USD 13.55 billion by 2023.
- With sustainable environmental practices, reusable and washable pantyliners will see increased adoption in the future at a CAGR of 17.06%.
- The disposal sanitary pad and pantyliners together generated USD 27.90 billion from the total feminine hygiene market in 2021.
- Global intimate care (internal cleansers & sprays and disposable razors & blades) are becoming widely used products to overcome foul smells and improve vaginal hygiene care with USD 2.28 Billion in revenue in 2021.
- The Middle East & Africa region is expected to be growing fastest over the forecast period to attain revenues worth USD 4.35 Billion by 2027.
- The Pharmacy store hold close to 53% market share in 2021 and online sales is expected to grow at a CAGR of 7.33% during the forecast period.
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Female hygiene care products of intimate care are contributing close to 6% of the global market which is expected to have the fastest growth over the forecast period. This is due to increased hygiene concerns and safety from other diseases related to infection. North America and Europe together contribute more than 45% of the total sales of intimate care. Intimate care is one of the most important parts of self-care that is not given due attention. Women have intricate internal plumbing systems and go through many complex cycles, including the menstrual cycle. Poor cleaning habits, razor bumps, bacteria/yeast formation, urinary tract infections, and itching can cause infection. Using soaps can be counterproductive for personal care because some soap washes away the good bacteria and affects the pH balance in the genitals. Feminine hygiene care products like cleansers and sprays help maintain pH balance, prevent infections, prevent bad odor, and relieve itchiness.
The pantyliner segment is expected to grow rapidly during the forecast period at a CAGR of 7.73%. Reusable cloth panty liners are available in a range of different colors, sizes, materials, patterns, and absorbencies. They can be washed regularly and reused for a few years. The rise in stress levels and the number of women working has resulted in an increase in the number of women experiencing unusual vaginal discharge. This has resulted in an increase in the use of panty liners in western countries, with Europe leading the way with a 28.86% market share. However, it has low penetration in the MEA region, with a share of around 3.90%.
A sanitary pad vending machine is an automatic self-service machine used for dispensing sanitary pads. It is critical to replace pads at the appropriate intervals to avoid reproductive tract infections (RTI), which can lead to infertility. A change in feminine hygiene can be successful through the appropriate placement of sanitary vending machines. It greatly reduces the pressure on women and girls seeking a napkin in common places like railway stations, offices, schools, or other public places.
Menstrual cups are considered more hygienic than pads or tampons, as they help prevent odor and hold more blood. However, they may be messier and harder to insert and remove. These cups have variable price points and, thus, low penetration into feminine hygiene, with the lowest share of around 3% in 2021. Additionally, the cups require to be cleaned in a particular manner, which creates more hassle for today’s working women. If not cleaned properly, it may lead to toxic shock syndrome, which is also caused by tampons.
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Opportunities lie in the manufacturing of organic pads with biodegradable materials.
Regenerative is the new eco-friendly economy, rather than being only organic in nature. That is 100% plastic-free, natural fibers only, fully biodegradable, with no bleach, no dyes, non-GMO, and no glyphosate or dioxins. Organic products are gaining traction in the market due to the rising cases of female allergies and irritation caused by synthetic and carcinogenic materials. Whereas, eco-friendly feminine hygiene products are made of natural fibers like banana fiber, corn starch, water hyacinth, organic cotton, bamboo, and hemp which are reusable and sustainable alternatives. Further, to save the ecological balance of the environment, females now turn toward biodegradable materials.
Disposal of feminine hygiene products prevails as a challenging factor.
On average, a woman trashes about 150 kg of non-biodegradable waste into the environment each year. It can take 500-800 years for a regular sanitary pad to degrade. Tampon applicators can take over 20 years to break down in marine environments and can be ingested by animals, causing health complications or death. The use of hazardous chemicals in the manufacturing of these products has negative health consequences. The improper disposal of these products can clog drains and lead to the accumulation of massive amounts of global waste.
Restraints
Gender inequality, discriminatory social norms, cultural taboos, poverty, a lack of female hygiene education, and a lack of basic services like toilets and sanitary products all lead to poor menstrual health and hygiene needs that go unnoticed. According to the World Bank, on any given day, more than 300 million women worldwide are menstruating. In total, an estimated 500 million people lack access to menstrual products and adequate facilities for menstrual hygiene management (MHM).
Competitive landscape
The feminine hygiene market has become immensely competitive in terms of marketing to seek consumer attention. To overcome this, huge sums are invested in unique marketing strategies. Also, with continuous research and development, they focus on introducing innovative and organic products that are comfortable, scented, and absorb better. Apart from this, manufacturers are introducing low-cost products and focusing on product diversification to expand their consumer base.
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Considered in the Report
- Geography: Global
- Historic Year: 2016
- Base year: 2021
- Estimated year: 2022
- Forecast year: 2027
Table of Content
1. Executive Summary
2. Report Methodology
3. Market Structure
3.1. Market Considerate
3.2. Market Definition
4. Economic /Demographic Snapshot
5. Global Feminine Hygiene Market Outlook
5.1. Market Size By Value
5.2. Market Share
5.2.1. By Region
5.2.2. By Country
5.2.3. By Company
5.2.4. By Product
5.2.5. By Type
5.2.6. By Sales Channel
6. North America Feminine Hygiene Market Outlook
6.1. Market Size By Value
6.2. Market Share
6.2.1. By Country
6.2.2. By Product
6.2.3. By Type
6.2.4. By Sales Channel
6.3. US Feminine Hygiene Market Outlook
6.3.1. Market Size By Value
6.3.2. Market Share
6.3.2.1. By Product
6.3.2.2. By Type
6.3.2.3. By Sales Channel
| Market Segmentation | Details |
| By Product |
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| By Type |
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| By Sales Channel |
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| By Region | |
| By Country | |
| Major Companies |
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| Other Market Details |
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Recent Developments:
Recent Developments:
In Oct-2022, in conjunction with World Menopause Day on October 18, the hygiene and health company Essity is launching a new product area and the new product brand Issviva for women+ experiencing menopause – aimed at raising awareness and breaking the taboo surrounding this transition that impacts millions of women around the world.
In Oct 2022, CVS Health (American healthcare company that owns CVS Pharmacy, a retail pharmacy chain; CVS Caremark, a pharmacy benefits manager; and Aetna, a health insurance provider, among many other brands) announced that it will lower the prices of its brand of menstrual products by 25% in 12 states that tax tampons, pads, and similar items.
In August 2022, Mondi, a global leader in packaging and paper, collaborated with Essity and Dow to create new, recyclable secondary packaging for Essity’s feminine care products, using renewable materials and post-consumer recycled content that reduces the use of fossil-based materials.
In May 2022, the WHO, in collaboration with a Switzerland-based specialized agency of the United Nations, called upon countries to redouble efforts to strengthen menstrual hygiene measures in schools.
Trace Femcare announced regenerative and biodegradable tampons to disrupt the period care category, made from cotton and hemp that are climate-friendly.
SOS, the Boston-based company that is redefining wellness through a fast-growing network of smart vending machines, has announced its exclusive partnership on clean period care, intimate care, and skincare with Rael (360 Holistic Feminine and Beauty Company).
In September 2021, LastObject, a Denmark-based manufacturing company that sells reusable hygiene and skin-care products, announced the launch of its new reusable sanitary towel known as LastPad. It is aimed at reducing waste caused by the disposal of sanitary pads and napkins, which are solely designed for sustainable and reuse purposes.
Essity agreed to buy about 44 percent of Colombian hygiene company Productos Familia SA and the company has made Libresse V-Cup, a reusable menstrual cup, available in Denmark, Finland, Norway, and Sweden.
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In September 2021, LastObject, a Denmark-based manufacturing company that sells reusable hygiene and skin-care products, announced the launch of its new reusable sanitary towel known as LastPad. It is aimed at reducing waste caused by the disposal of sanitary pads and napkins, which are solely designed for sustainable and reuse purposes.
In Oct 2022, CVS Health (American healthcare company that owns CVS Pharmacy, a retail pharmacy chain; CVS Caremark, a pharmacy benefits manager; and Aetna, a health insurance provider, among many other brands) announced that it will lower the prices of its brand of menstrual products by 25% in 12 states that tax tampons, pads and similar items.
Oct-2022 - In conjunction with World Menopause Day on October 18, the hygiene and health company Essity is launching a new product area and the new product brand Issviva for women+ experiencing menopause – aimed at raising awareness and breaking the taboo surrounding this transition that impacts millions of women around the world.
